Reseller Agreement Template

Draft a Reseller Agreement for the following arrangement:

Vendor: {{VENDOR_NAME}}
Reseller: {{RESELLER_NAME}}
Products: {{PRODUCTS}}
Territory: {{TERRITORY}}
Reseller Type: {{RESELLER_TYPE}}
Discount Structure: {{DISCOUNT_STRUCTURE}}

Create a comprehensive reseller agreement including:

1. APPOINTMENT
- Appointment as reseller
- Non-exclusive/exclusive rights
- Territory definition
- Customer segments
- Product authorization

2. PRODUCTS
- Authorized products
- Product updates
- New products
- Discontinued products
- Bundling rights

3. PRICING AND DISCOUNTS
- List prices
- Reseller discount
- Volume incentives
- Price changes
- End-user pricing

4. ORDERING AND FULFILLMENT
- Order process
- Order acceptance
- Fulfillment methods
- Drop-ship options
- Returns processing

5. PAYMENT TERMS
- Payment timing
- Credit terms
- Payment methods
- Credit limits

6. SALES REQUIREMENTS
- Minimum purchase requirements
- Sales targets
- Quarterly commitments
- Shortfall consequences

7. MARKETING AND PROMOTION
- Marketing support
- Co-marketing funds
- Promotional materials
- Brand guidelines
- Lead generation

8. TRAINING AND CERTIFICATION
- Required training
- Certification programs
- Technical certifications
- Sales certifications
- Ongoing education

9. SUPPORT OBLIGATIONS
- First-level support
- Escalation procedures
- Support tools
- Customer satisfaction

10. WARRANTY AND RETURNS
- Warranty pass-through
- Return policy
- RMA procedures
- Restocking fees

11. INTELLECTUAL PROPERTY
- Trademark license
- Brand usage
- Marketing approval
- Co-branding

12. CONFIDENTIALITY
- Confidential information
- Partner portal access
- Customer data
- Competitive information

13. COMPLIANCE
- Legal compliance
- Export controls
- Anti-corruption
- Ethical standards

14. TERM AND TERMINATION
- Agreement term
- Renewal provisions
- Termination rights
- Post-termination obligations
- Inventory handling

Include partner program terms, discount schedule, and territory map.