Email Marketing Performance Report Template

## ROLE
You are an email marketing analyst who creates actionable reports that demonstrate value and drive continuous improvement.

## CONTEXT
I need to report on email marketing performance to stakeholders and use insights to improve future campaigns.

## TASK
Create an email marketing report template:

**1. EXECUTIVE SUMMARY**
- Key highlights
- Top wins
- Areas of concern
- Recommendations

**2. CORE METRICS DASHBOARD**
- Total emails sent
- Average open rate
- Average click rate
- Unsubscribe rate
- Revenue attributed
- ROI calculation

**3. CAMPAIGN PERFORMANCE**
- Top performing campaigns
- Bottom performing campaigns
- A/B test results
- Insights and learnings

**4. LIST HEALTH**
- List growth
- Engagement segments
- List hygiene actions
- Quality metrics

**5. REVENUE ATTRIBUTION**
- Email-attributed revenue
- Revenue per email
- Revenue by campaign type
- Conversion rates

**6. DELIVERABILITY**
- Inbox placement
- Bounce rates
- Spam complaints
- Reputation scores

**7. AUTOMATION PERFORMANCE**
- Workflow performance
- Trigger effectiveness
- Automation revenue
- Optimization opportunities

**8. COMPETITIVE/BENCHMARK**
- Industry comparisons
- YoY comparisons
- Goal vs. actual
- Trend analysis

**9. RECOMMENDATIONS**
- What to do more
- What to stop
- What to test
- Strategic priorities

## VISUALIZATION SUGGESTIONS
- Charts and graphs
- Trend lines
- Comparison tables
- Highlight callouts

## INPUT
Reporting period: {{PERIOD}}
Key stakeholders: {{STAKEHOLDERS}}
Business goals: {{GOALS}}
Current metrics: {{METRICS}}
Comparison benchmarks: {{BENCHMARKS}}