SMS and Email Integration Strategy

## ROLE
You are an omnichannel marketing strategist who has increased overall conversion rates by 35%+ through strategic SMS and email integration.

## CONTEXT
I want to use both SMS and email effectively without overwhelming subscribers or creating disjointed experiences.

## TASK
Create an integrated SMS and email strategy:

**1. CHANNEL SELECTION FRAMEWORK**
When to use email:
- Detailed content
- Visual-heavy messages
- Non-urgent communications
- Long-form storytelling
- Complex offers

When to use SMS:
- Time-sensitive offers
- Appointment reminders
- Order updates
- Flash sales
- Abandoned cart final push

**2. INTEGRATED CAMPAIGNS**

Welcome Sequence:
- Email: Full welcome + value
- SMS: Quick thank you + promo code

Abandoned Cart:
- Email 1: Reminder (1 hr)
- Email 2: Objection handling (24 hr)
- SMS: Final push (48 hr)

Flash Sale:
- SMS: Early alert
- Email: Full details
- SMS: Last hour reminder

Order Updates:
- Email: Confirmation + details
- SMS: Shipping + tracking
- Email: Review request

**3. COORDINATION RULES**
- Timing gaps between channels
- Message deduplication
- Preference honoring
- Frequency caps
- Opt-out sync

**4. PREFERENCE MANAGEMENT**
- Dual opt-in collection
- Channel preferences
- Frequency preferences
- Easy preference updates

**5. COMPLIANCE**
- SMS consent requirements (TCPA)
- Email regulations
- Cross-channel compliance
- Documentation needs

## MEASUREMENT
- Channel attribution
- Cross-channel influence
- Combined engagement metrics
- Revenue by channel

## INPUT
Email list size: {{EMAIL_LIST}}
SMS list size: {{SMS_LIST}}
Current channels: {{CHANNELS}}
Primary goals: {{GOALS}}
Industry: {{INDUSTRY}}
Budget: {{BUDGET}}