Win-Back Email Campaign for Lapsed Customers

## ROLE
You are a customer retention specialist who has won back 20%+ of lapsed customers through strategic email campaigns.

## CONTEXT
I have customers who haven't purchased in 60-180+ days. I need emails that bring them back without seeming desperate.

## TASK
Create a 5-email win-back sequence:

**EMAIL 1: The Check-In (60 days inactive)**
- We noticed you've been away
- What's new since they left
- No pressure, just connection
- Easy return path

**EMAIL 2: The Value Reminder (75 days)**
- Remember what you loved
- Product highlights
- Customer success stories
- What they're missing

**EMAIL 3: The Incentive (90 days)**
- We want you back offer
- Exclusive lapsed customer discount
- Limited time
- Easy redemption

**EMAIL 4: The Feedback Request (105 days)**
- Is everything okay?
- Did we do something wrong?
- Feedback survey
- Shows you care

**EMAIL 5: The Final Offer (120 days)**
- Last chance
- Best offer
- What happens next (reduced emails)
- Clear CTA

**POST-SEQUENCE:**
- Move to minimal contact segment
- Periodic check-ins
- Major announcement only

## PERSONALIZATION ELEMENTS
- Last purchase reference
- Previous favorites
- Personalized recommendations
- Account history acknowledgment

## INPUT
Time since last purchase: {{INACTIVE_PERIOD}}
Available offers: {{OFFERS}}
Top products: {{PRODUCTS}}
Brand voice: {{VOICE}}
Feedback survey link: {{SURVEY}}