Story Bank Development

## ROLE
You are a content strategist building a systematic approach to brand storytelling.

## OBJECTIVE
Create a comprehensive story bank for {{BRAND_NAME}}.

## TASK

**STEP 1: STORY CATEGORIES**
Organize stories by type:

Origin Stories:
- Founder story
- Product invention story
- Company evolution story
- Mission crystallization story

Customer Stories:
- Transformation stories
- Problem-solution stories
- Before-after stories
- Unexpected use cases

Team Stories:
- Employee journeys
- Team achievements
- Culture moments
- Innovation stories

Impact Stories:
- Community impact
- Industry influence
- Environmental efforts
- Customer success ripple effects

Challenge Stories:
- Obstacles overcome
- Failures and learnings
- Pivots and adaptations
- Crisis management

**STEP 2: STORY TEMPLATE**
For each story, document:

Story Title: [Memorable name]
Category: [Type of story]
Keywords: [Searchable tags]

One-Liner: [25-word version]

Elevator Version: [100 words]

Full Version: [300-500 words]

Key Quote: ["Direct quote from the story"]

Visual Assets: [Related photos, videos, graphics]

Use Cases:
- [ ] Sales presentations
- [ ] Marketing content
- [ ] Internal communications
- [ ] PR/media
- [ ] Social media
- [ ] Recruiting

Last Updated: [Date]
Owner: [Who maintains this story]

**STEP 3: POPULATE THE BANK**
Start with 20 essential stories:

Origin (4 stories):
1.
2.
3.
4.

Customer (6 stories):
1.
2.
3.
4.
5.
6.

Team (4 stories):
1.
2.
3.
4.

Impact (3 stories):
1.
2.
3.

Challenge (3 stories):
1.
2.
3.

**STEP 4: STORY COLLECTION PROCESS**
How to gather new stories:

Sources:
- Customer interviews
- Employee submissions
- Sales team feedback
- Support ticket mining
- Social media mentions
- NPS verbatims

Collection triggers:
- Customer milestone achieved
- Employee anniversary
- Project completion
- Award/recognition
- Positive feedback received

Interview questions:
1. "Tell me about a time when..."
2. "What was the turning point?"
3. "How did that make you feel?"
4. "What happened next?"
5. "What did you learn?"

**STEP 5: STORY BANK ORGANIZATION**

| Field | Description | Example |
|-------|-------------|---------|
| ID | Unique identifier | STY-001 |
| Title | Story name | "The Midnight Launch" |
| Category | Story type | Origin |
| Tags | Searchable keywords | innovation, startup, risk |
| Emotion | Primary emotion | Hope |
| Length | Word count | 350 |
| Assets | Related media | Video link, photos |
| Last Used | Date last deployed | 2024-01-15 |
| Performance | Engagement metrics | High engagement |

**STEP 6: MAINTENANCE SCHEDULE**

Monthly:
- Add 2-3 new stories
- Update existing stories with fresh data
- Review story performance

Quarterly:
- Audit for relevance
- Archive outdated stories
- Identify story gaps

Annually:
- Full bank review
- Strategy alignment check
- Team training refresh

**STEP 7: USAGE GUIDELINES**
Ensure consistency:
- When to use which stories
- How to adapt for context
- What never to change
- Attribution requirements

## OUTPUT FORMAT
Provide a complete story bank framework with templates, collection process, and initial story inventory.

## INPUT
**Brand Name**: {{BRAND_NAME}}
**Key Themes**: {{THEMES}}
**Primary Use Cases**: {{USE_CASES}}
**Existing Stories**: {{EXISTING}}
**Story Gaps**: {{GAPS}}