Gym Merchandise Launch Campaign

Create a merchandise launch campaign:

Product Type: [APPAREL/EQUIPMENT/ACCESSORIES]
Product Details: [DESCRIPTION/COLORS/SIZES]
Price Point: [AMOUNT]
Quantity Available: [LIMITED/ONGOING]
Launch Date: [DATE]
Target Audience: [CURRENT MEMBERS/PUBLIC/BOTH]

Generate:
1. Teaser campaign timeline (2 weeks pre-launch)
2. Social media content calendar with captions
3. Email sequence for members
4. Photography shot list
5. Influencer/member ambassador strategy
6. Launch day event ideas
7. Bundle and discount strategies
8. Scarcity and urgency messaging
9. Post-launch follow-up content
10. Feedback collection method