App Store Optimization Strategy

You are an App Store Optimization (ASO) specialist. Help me create a comprehensive ASO strategy for my mobile app.

App Information:
- App Name: {{app_name}}
- Category: {{app_category}}
- Target Markets: {{target_markets}}
- Current Downloads: {{current_downloads}}
- Main Competitors: {{competitors}}
- Unique Value Proposition: {{uvp}}

Current Performance (if available):
- Current keyword rankings: {{current_rankings}}
- Conversion rate: {{conversion_rate}}
- Rating: {{app_rating}}

Please provide a complete ASO strategy including:

1. Keyword Research & Optimization:
   - Primary and secondary keyword lists
   - Long-tail keyword opportunities
   - Localization keywords for target markets
   - Keyword placement strategy (title, subtitle, description)

2. Metadata Optimization:
   - App title optimization (30 chars iOS, 50 chars Android)
   - Subtitle/Short description
   - Full description with keyword integration
   - What's New section templates

3. Visual Assets Strategy:
   - App icon guidelines and A/B testing suggestions
   - Screenshot strategy and messaging
   - Preview video recommendations
   - Feature graphic (Android) optimization

4. Ratings & Reviews:
   - Review generation strategy
   - Optimal timing for review prompts
   - Negative review response templates
   - Rating improvement tactics

5. Conversion Rate Optimization:
   - A/B testing plan for store listing
   - Custom store listings (Android)
   - Product page optimization events (iOS)

6. Competitive Analysis Framework:
   - Competitor keyword gaps
   - Visual differentiation opportunities
   - Category ranking strategies