Web3 Hackathon Marketing Plan

Create a hackathon marketing plan for my Web3 project:

Project Name: ${{PROJECT_NAME}}
Hackathon Name: ${{HACKATHON}}
Prize Pool: ${{PRIZES}}
Challenge Theme: ${{THEME}}
Target Participants: ${{PARTICIPANTS}}
Marketing Budget: ${{BUDGET}}

Develop a hackathon marketing plan including:
1. Pre-hackathon promotion timeline
2. Developer outreach strategy
3. Challenge description optimization
4. Technical documentation preparation
5. Workshop and support planning
6. Social media campaign
7. Developer community partnerships
8. Mentor and judge recruitment
9. Live event engagement
10. Submission showcase strategy
11. Winner announcement marketing
12. Post-hackathon developer relations

Include communication templates and timeline.