Web3 Meme Marketing Strategy

Create a meme marketing strategy for my Web3 project:

Project Name: ${{PROJECT_NAME}}
Project Mascot/Character: ${{MASCOT}}
Brand Personality: ${{PERSONALITY}}
Target Audience: ${{AUDIENCE}}
Competitor Meme Styles: ${{COMPETITORS}}
Meme Budget: ${{BUDGET}}

Develop a meme marketing strategy including:
1. Meme style guide and brand alignment
2. Trending format identification process
3. Original meme template creation ideas
4. Meme calendar tied to crypto events
5. Community meme contest frameworks
6. Meme page partnership strategies
7. Response meme timing and execution
8. Cross-platform meme distribution
9. Meme metrics and virality tracking
10. Legal considerations (copyright, etc.)
11. Crisis meme response guidelines
12. Building a meme army/community

Include 10 meme concept ideas specific to your project.