Monthly Donor Program Launch

Create a launch plan for a monthly giving program.

## Program Overview
**Program Name:** ${{PROGRAM_NAME}}
**Organization:** ${{ORG_NAME}}
**Launch Date:** ${{LAUNCH_DATE}}

## Program Structure
**Minimum Monthly Gift:** ${{MINIMUM_GIFT}}
**Suggested Levels:** ${{SUGGESTED_LEVELS}}
**Benefits by Level:** ${{BENEFITS}}
**Payment Platform:** ${{PLATFORM}}

## Target Audience
**Primary Targets:** ${{PRIMARY_TARGETS}}
**Secondary Targets:** ${{SECONDARY_TARGETS}}
**Conversion Goal:** ${{CONVERSION_GOAL}}

## Marketing Resources
**Budget:** ${{BUDGET}}
**Channels Available:** ${{CHANNELS}}
**Content Assets:** ${{ASSETS}}

Create a monthly donor program launch:
1. Program overview document
2. Value proposition
3. Giving levels and benefits
4. Landing page content
5. Launch announcement
6. Email series (5-7)
7. Social media campaign
8. Direct mail piece
9. Conversion ask scripts
10. Welcome series
11. Stewardship plan
12. Retention strategy
13. Upgrade pathways
14. Success metrics