Color Psychology by Industry

Analyze color psychology for this industry:

**Industry Context:**
- Industry: ${{INDUSTRY}}
- Sub-sector: ${{SUB_SECTOR}}
- Target Market: ${{TARGET_MARKET}}
- Brand Positioning: ${{BRAND_POSITIONING}}

**Brand Goals:**
- Primary Emotion: ${{PRIMARY_EMOTION}}
- Secondary Emotions: ${{SECONDARY_EMOTIONS}}
- Differentiation Desire: ${{DIFFERENTIATION_DESIRE}}

Please analyze:

1. **Industry Color Conventions**
   - Dominant colors in industry
   - Historical reasons
   - Consumer expectations
   - Convention strength

2. **Psychology-Color Mapping**
   For target emotions:
   - Trust → color recommendations
   - Innovation → color recommendations
   - Safety → color recommendations
   - Luxury → color recommendations
   - Value → color recommendations
   - Energy → color recommendations

3. **Audience Psychology**
   - Target demographic preferences
   - Cultural considerations
   - Age-based associations
   - Gender considerations (if relevant)
   - Psychological triggers

4. **Competitive Color Psychology**
   - Competitor color choices
   - Psychology behind choices
   - Differentiation opportunities
   - Psychological positioning

5. **Product/Service Alignment**
   - Product category colors
   - Service type colors
   - Quality tier indicators
   - Price point signals

6. **Trust Building Colors**
   - Industry trust colors
   - Credibility indicators
   - Professional signals
   - Reliability colors

7. **Action/Conversion Colors**
   - CTA psychology
   - Purchase triggers
   - Urgency colors
   - Engagement colors

8. **Risk and Caution**
   - Colors that may backfire
   - Cultural missteps
   - Industry taboos
   - Psychological risks

9. **Multi-Market Considerations**
   - Regional psychology differences
   - International implications
   - Local adaptation needs
   - Universal psychology

10. **Recommended Palette**
    - Primary color with psychology rationale
    - Secondary colors with rationale
    - Accent with rationale
    - Complete psychology strategy

Provide industry-specific color psychology analysis with strategic recommendations.