Typography for Brand Voice

Select typography that expresses this brand voice:

**Brand Voice:**
- Voice Characteristics: ${{VOICE_CHARACTERISTICS}}
- Tone Range: ${{TONE_RANGE}}
- Communication Style: ${{COMMUNICATION_STYLE}}
- Key Messages: ${{KEY_MESSAGES}}

**Brand Context:**
- Industry: ${{INDUSTRY}}
- Target Audience: ${{TARGET_AUDIENCE}}
- Competitors: ${{COMPETITORS}}

Please recommend:

1. **Voice-to-Typography Translation**
   - Voice trait → type characteristic
   - Tone → weight/style
   - Style → font category
   - Message → hierarchy approach

2. **Headline Typography**
   - Font recommendation
   - Voice expression method
   - Weight selection
   - Case treatment
   - Personality conveyance

3. **Body Typography**
   - Font recommendation
   - Readability vs personality balance
   - Voice maintenance at small sizes
   - Extended reading comfort

4. **Voice Modulation Through Type**
   - Formal voice: Settings
   - Casual voice: Settings
   - Urgent voice: Settings
   - Supportive voice: Settings

5. **Punctuation and Details**
   - Punctuation style
   - Quotation treatment
   - List styling
   - Emphasis methods

6. **Typography Behaviors**
   - Capitalization rules
   - Abbreviation treatment
   - Number styling
   - Special terms

7. **Visual Voice Consistency**
   - Cross-platform alignment
   - Print to digital
   - Large to small scale
   - Static to motion

8. **Voice-Breaking Alerts**
   - Typography that contradicts voice
   - Settings to avoid
   - Common mistakes
   - Quality checks

9. **Channel-Specific Voice**
   - Website typography voice
   - Social media voice
   - Email voice
   - Print voice
   - Presentation voice

10. **Typography Voice Guide**
    - Quick reference
    - Do's and don'ts
    - Examples
    - Templates

Provide typography recommendations that authentically express and reinforce brand voice.