Visual Identity Audit Template

Conduct a visual identity audit for this brand:

**Brand Information:**
- Brand Name: ${{BRAND_NAME}}
- Years in Business: ${{YEARS_IN_BUSINESS}}
- Recent Changes: ${{RECENT_CHANGES}}
- Known Issues: ${{KNOWN_ISSUES}}

**Assets to Audit:**
- Logo Variations: ${{LOGO_VARIATIONS}}
- Current Colors: ${{CURRENT_COLORS}}
- Typography in Use: ${{CURRENT_TYPOGRAPHY}}
- Key Touchpoints: ${{KEY_TOUCHPOINTS}}

Please create an audit covering:

1. **Logo Assessment**
   - Versatility across sizes
   - Color variation availability
   - Clear space consistency
   - Background compatibility
   - Digital/print reproduction
   - Dated elements identified
   - Modernization opportunities

2. **Color Consistency Audit**
   - Color accuracy across touchpoints
   - Specification documentation status
   - Digital vs print matching
   - Accessibility compliance
   - Palette completeness
   - Inconsistencies found

3. **Typography Review**
   - Font consistency across materials
   - Hierarchy effectiveness
   - Readability assessment
   - License compliance
   - Web font performance
   - Print reproduction quality

4. **Photography/Imagery Style**
   - Style consistency
   - Quality standards
   - Subject matter alignment
   - Treatment consistency
   - Stock vs custom ratio
   - Recommendations

5. **Digital Presence Audit**
   - Website visual consistency
   - Social media alignment
   - Email template review
   - App/digital product review
   - Ad creative consistency

6. **Print Material Review**
   - Business card/stationery
   - Marketing collateral
   - Packaging (if applicable)
   - Signage/environmental
   - Production quality

7. **Brand Guidelines Assessment**
   - Documentation completeness
   - Accessibility of guidelines
   - Adherence rate
   - Update frequency
   - Gap identification

8. **Competitive Comparison**
   - Visual differentiation
   - Industry alignment
   - Modernization status
   - Uniqueness score

9. **Consistency Scorecard**
   - Logo usage: Score/10
   - Color accuracy: Score/10
   - Typography: Score/10
   - Imagery: Score/10
   - Overall: Score/10

10. **Priority Recommendations**
    - Critical fixes
    - Quick wins
    - Long-term improvements
    - Resource requirements

Provide actionable audit results with specific improvement recommendations.