Visual Identity Style Tiles

Create style tile specifications for this brand project:

**Project Overview:**
- Brand/Project Name: ${{PROJECT_NAME}}
- Project Type: ${{PROJECT_TYPE}}
- Number of Directions: ${{NUM_DIRECTIONS}}
- Key Differentiators: ${{KEY_DIFFERENTIATORS}}

**Direction Themes:**
${{DIRECTION_THEMES}}

For each style tile direction, specify:

1. **Tile Header**
   - Direction name/title
   - Mood tagline
   - Key adjectives (3-5)

2. **Color Palette Section**
   - Primary color (hex, name)
   - Secondary colors (2-3)
   - Accent color
   - Neutral range
   - Color ratios

3. **Typography Section**
   - Heading font sample
   - Body font sample
   - Font pairing shown
   - Size hierarchy preview

4. **Texture/Pattern Section**
   - Primary texture style
   - Pattern approach
   - Material references
   - Surface quality

5. **Photography Style**
   - Image style description
   - 2-3 sample image descriptions
   - Lighting approach
   - Subject treatment

6. **Iconography/Graphics**
   - Icon style description
   - Line weight/style
   - Graphic element approach
   - Illustration style

7. **Button/UI Elements**
   - Button style description
   - Shape language
   - Interaction approach
   - Form element style

8. **Adjective Matrix**
   - This direction IS: (5 words)
   - This direction is NOT: (5 words)

9. **Application Preview**
   - Sample application description
   - Context visualization
   - Scale/proportion notes

10. **Comparison Notes**
    - How this differs from other tiles
    - Unique selling points
    - Target audience fit
    - Strategic alignment

Create 2-3 distinct style tile specifications with clear differentiation.