Visual Mood Spectrum Definition

Define the visual mood spectrum for this brand:

**Brand Foundation:**
- Brand Name: ${{BRAND_NAME}}
- Core Personality: ${{CORE_PERSONALITY}}
- Communication Contexts: ${{COMMUNICATION_CONTEXTS}}
- Flexibility Need: ${{FLEXIBILITY_NEED}}

**Current Expression:**
- Current Mood Range: ${{CURRENT_MOOD_RANGE}}
- Gaps Identified: ${{GAPS_IDENTIFIED}}
- Expansion Areas: ${{EXPANSION_AREAS}}

Please define:

1. **Mood Spectrum Overview**
   - Spectrum visualization description
   - Range from [X] to [Y]
   - Center point/default mood
   - Boundaries and limits

2. **Primary Brand Mood**
   - Core mood definition
   - Default expression
   - Recognition anchor
   - Usage percentage (70-80%)

3. **Elevated/Formal Mood**
   - Premium expression
   - Sophisticated applications
   - Visual indicators
   - When to use

4. **Approachable/Casual Mood**
   - Friendly expression
   - Relaxed applications
   - Visual indicators
   - When to use

5. **Energetic/Exciting Mood**
   - High-energy expression
   - Dynamic applications
   - Visual indicators
   - When to use

6. **Calm/Reassuring Mood**
   - Peaceful expression
   - Supportive applications
   - Visual indicators
   - When to use

7. **Mood-to-Visual Mapping**
   For each mood:
   - Color treatment
   - Typography adjustments
   - Photography style
   - Layout/composition
   - Graphic elements

8. **Context-Mood Matrix**
   - Corporate communications → mood
   - Marketing campaigns → mood
   - Social media → mood
   - Customer service → mood
   - Internal communications → mood

9. **Mood Transition Guidelines**
   - Smooth transitions between moods
   - Jarring combinations to avoid
   - Campaign consistency
   - Audience expectation management

10. **Mood Governance**
    - Who decides mood application
    - Approval process
    - Quality control
    - Brand drift prevention

Provide a comprehensive mood spectrum with clear visual guidelines for each expression.