Email A/B Testing Plan

Develop a comprehensive email A/B testing plan.

**Current Email Performance:** ${{CURRENT_PERFORMANCE}}
**Email Frequency:** ${{FREQUENCY}}
**List Size:** ${{LIST_SIZE}}
**Email Platform:** ${{PLATFORM}}
**Main Goals:** ${{GOALS}}

Create a testing roadmap:

**Priority 1: Subject Line Tests**
- Test 1: Length (short vs long)
- Test 2: Personalization (name vs no name)
- Test 3: Emoji (with vs without)
- Test 4: Format (question vs statement)
- Test 5: Urgency (with vs without)

**Priority 2: Send Time Tests**
- Test 1: Day of week
- Test 2: Time of day
- Test 3: Timezone optimization

**Priority 3: Content Tests**
- Test 1: Email length
- Test 2: Image vs text-heavy
- Test 3: Single vs multiple CTAs
- Test 4: Personalization depth
- Test 5: Social proof placement

**Priority 4: CTA Tests**
- Test 1: Button color
- Test 2: Button text
- Test 3: Button placement
- Test 4: Button vs text link

**Priority 5: Design Tests**
- Test 1: Template layout
- Test 2: Header image
- Test 3: Font style
- Test 4: White space

**Testing Protocol:**
- Minimum sample size
- Test duration
- Statistical significance threshold
- Winner determination criteria
- Documentation template

**Testing Calendar:**
- Month 1 tests
- Month 2 tests
- Month 3 tests
- Quarterly review

**Reporting Template:**
- Hypothesis
- Test setup
- Results
- Winner
- Implementation
- Next test