Email Design Best Practices Guide

Create an email design best practices guide for your brand.

**Brand Name:** ${{BRAND}}
**Brand Colors:** ${{COLORS}}
**Brand Fonts:** ${{FONTS}}
**Industry:** ${{INDUSTRY}}
**Email Types:** ${{EMAIL_TYPES}}
**Primary Email Client Mix:** ${{EMAIL_CLIENTS}}

Develop design guidelines:

**Layout Principles:**
- Single column vs multi-column
- Optimal width (600px standard)
- Mobile-first approach
- F-pattern/Z-pattern reading
- White space usage
- Content hierarchy

**Typography:**
- Headline font and size
- Body font and size
- Line height/spacing
- Mobile adjustments
- Web-safe fallbacks

**Color Usage:**
- Primary color application
- Secondary colors
- CTA button colors
- Background colors
- Accessibility contrast
- Dark mode considerations

**Images:**
- Hero image guidelines
- Product image specs
- Alt text requirements
- Image-to-text ratio
- Loading optimization
- Animated GIF usage

**CTA Buttons:**
- Size recommendations
- Color standards
- Text guidelines
- Placement rules
- Multiple CTA hierarchy

**Email Templates:**

**Newsletter Template:**
- Header design
- Content sections
- Footer elements
- Mobile preview

**Promotional Template:**
- Hero section
- Offer display
- Product grid
- Urgency elements

**Transactional Template:**
- Information hierarchy
- Brand consistency
- Cross-sell areas

**Testing Checklist:**
- Pre-send design review
- Multi-client testing
- Mobile preview
- Link verification
- Image loading