Referral Program Email Sequence

Design a referral program email sequence.

**Brand Name:** ${{BRAND}}
**Referral Incentive (Referrer):** ${{REFERRER_INCENTIVE}}
**Referral Incentive (Referee):** ${{REFEREE_INCENTIVE}}
**Target Customer Segment:** ${{SEGMENT}}
**Referral Mechanism:** ${{MECHANISM}}
**Program Name:** ${{PROGRAM_NAME}}

Create the email sequence:

**Program Introduction Email:**
- Subject lines (5)
- Program announcement
- How it works (simple steps)
- Incentive highlights
- Sharing tools
- Success stories

**Activation Reminder (3 days):**
- Subject lines (3)
- Gentle nudge
- Easy sharing options
- Incentive reminder
- Who to share with suggestions

**First Referral Celebration:**
- Subject lines (3)
- Congratulations message
- Reward status
- Keep going motivation
- Share more CTA

**Progress Update (Weekly/Monthly):**
- Subject lines (3)
- Referral count
- Rewards earned
- Leaderboard position (if applicable)
- Next milestone

**Milestone Rewards:**
- Subject lines (3)
- Achievement celebration
- Bonus unlock
- Social sharing prompt
- Thank you message

**Referral Conversion Notification:**
- Subject lines (3)
- Friend signed up/purchased
- Reward confirmation
- Friend's welcome
- Continue sharing

**Re-engagement (For inactive referrers):**
- Subject lines (3)
- We miss you
- New incentives
- Success stories
- Easy restart

**For Referred Friends:**

**Welcome Email:**
- Subject lines (3)
- Special welcome
- Referrer mention
- Their incentive
- Quick start guide

**Sharing Elements:**
- Email template for manual sharing
- Social media copy
- Referral link explanation
- FAQ answers