Social Media Brand Voice Guide

Create a social media brand voice guide.

**Brand Name:** ${{BRAND}}
**Industry:** ${{INDUSTRY}}
**Target Audience:** ${{AUDIENCE}}
**Brand Values:** ${{VALUES}}
**Competitors:** ${{COMPETITORS}}
**Current Voice Description:** ${{CURRENT_VOICE}}

Develop the guide:

**Brand Personality:**
- 3-5 personality traits
- If the brand were a person...
- Brand archetype
- Personality do's and don'ts

**Voice Characteristics:**

**Tone Spectrum:**
- Formal <-----> Casual
- Serious <-----> Playful
- Professional <-----> Friendly
- Reserved <-----> Bold

**Voice Attributes:**
- Attribute 1: [Description + Examples]
- Attribute 2: [Description + Examples]
- Attribute 3: [Description + Examples]
- Attribute 4: [Description + Examples]

**Language Guidelines:**

**Vocabulary:**
- Words we use
- Words we avoid
- Industry jargon (use/avoid)
- Slang guidelines

**Sentence Structure:**
- Length preferences
- Complexity level
- Active vs passive

**Grammar and Style:**
- Capitalization rules
- Punctuation preferences
- Emoji usage guidelines
- Hashtag style

**Platform Adaptations:**

**Instagram:**
- Tone adjustment
- Caption style
- Stories voice

**TikTok:**
- Tone adjustment
- Trending language
- Gen Z considerations

**LinkedIn:**
- Professional tone shift
- Industry language
- Thought leadership voice

**Twitter/X:**
- Brevity focus
- Wit/humor level
- Engagement style

**Content Examples:**

**Announcing Good News:**
- On-brand example
- Off-brand example

**Handling Complaints:**
- On-brand example
- Off-brand example

**Educational Content:**
- On-brand example
- Off-brand example

**Promotional Content:**
- On-brand example
- Off-brand example