User-Generated Content Campaign

Design a user-generated content campaign.

**Brand:** ${{BRAND}}
**Campaign Goal:** ${{GOAL}}
**Target Participants:** ${{PARTICIPANTS}}
**Platforms:** ${{PLATFORMS}}
**Budget:** ${{BUDGET}}
**Timeline:** ${{TIMELINE}}

Develop the campaign:

**Campaign Concept:**
- Theme/concept
- Campaign hashtag
- Participation mechanic
- Content type requested
- Incentive structure

**Campaign Types:**

**Photo Contest:**
- Entry requirements
- Judging criteria
- Prize structure
- Submission process
- Rights and permissions

**Video Challenge:**
- Challenge description
- Format requirements
- Hashtag challenge
- Featured placements
- Duet/Stitch strategy

**Review/Testimonial Campaign:**
- Request strategy
- Incentive
- Platform guidance
- Quality criteria
- Usage rights

**Community Challenge:**
- Challenge mechanics
- Duration
- Leaderboard/recognition
- Community prizes

**Launch Plan:**
- Announcement content
- Influencer seeding
- Email to customers
- Paid promotion
- Timeline milestones

**Promotion Strategy:**
- Organic promotion
- Paid amplification
- Influencer participation
- Cross-platform sharing

**Content Curation:**
- Selection criteria
- Approval process
- Credit/attribution
- Resharing strategy
- Content library building

**Legal Considerations:**
- Terms and conditions
- Usage rights
- Privacy considerations
- FTC compliance
- Prize regulations

**Measurement:**
- Participation goals
- Reach goals
- Engagement goals
- Content quality metrics
- Brand sentiment

**Post-Campaign:**
- Winner announcement
- Content compilation
- Thank you communication
- Content repurposing
- Campaign learnings