Content Refresh Strategy

Develop a content refresh strategy.

**Website:** ${{WEBSITE}}
**Content Volume:** ${{VOLUME}}
**Top Content:** ${{TOP_CONTENT}}
**Content Age:** ${{AGE}}
**Resources:** ${{RESOURCES}}

Create the strategy:

**Content Prioritization:**

**Refresh Priority Matrix:**
- High traffic + outdated = Urgent
- High traffic + current = Monitor
- Low traffic + high potential = Update
- Low traffic + low potential = Review/remove

**Identification Criteria:**
- Traffic decline
- Ranking decline
- Outdated information
- Competitive changes
- New data available
- Format improvements possible

**Refresh Types:**

**Quick Updates:**
- Date updates
- Stat updates
- Link fixes
- Minor additions
- SEO tweaks

**Content Enhancement:**
- New sections
- More depth
- Better examples
- Visual additions
- Format improvements

**Major Overhaul:**
- Complete rewrite
- New angle
- Expanded scope
- Design refresh
- Republish strategy

**Refresh Process:**

**Analysis:**
- Performance review
- Competitive analysis
- Gap identification
- Opportunity assessment

**Planning:**
- Update scope
- Resource allocation
- Timeline
- Success metrics

**Execution:**
- Content updates
- SEO optimization
- Visual updates
- Technical improvements

**Publication:**
- Update date strategy
- URL considerations
- Redirect handling
- Promotion plan

**Scheduling:**
- Quarterly content audit
- Priority ranking
- Resource allocation
- Calendar integration

**Measurement:**
- Traffic improvement
- Ranking changes
- Engagement metrics
- Conversion impact

**Documentation:**
- Change log
- Version history
- Performance tracking
- Learning capture