User-Generated Content Strategy

Develop a user-generated content strategy.

**Brand:** ${{BRAND}}
**Industry:** ${{INDUSTRY}}
**Audience:** ${{AUDIENCE}}
**Platforms:** ${{PLATFORMS}}
**Current UGC:** ${{CURRENT}}
**Goals:** ${{GOALS}}

Create the strategy:

**UGC Types:**
- Customer reviews
- Testimonials
- Social media posts
- Photos/videos
- Blog posts
- Case studies
- Community content
- Q&A/forums

**Collection Methods:**

**Passive Collection:**
- Social listening
- Hashtag monitoring
- Mention tracking
- Review monitoring

**Active Collection:**
- Review requests
- Photo submissions
- Video testimonials
- Contest/challenges
- Community prompts

**Incentive Structure:**
- Recognition
- Rewards
- Contests
- Exclusive access
- Product/service incentives

**Campaigns:**

**Hashtag Campaign:**
- Campaign hashtag
- Participation mechanics
- Content guidelines
- Prizes/recognition
- Duration

**Photo/Video Contest:**
- Theme
- Submission rules
- Judging criteria
- Prizes
- Rights/permissions

**Review Campaign:**
- Target platforms
- Request timing
- Incentive
- Follow-up

**Rights and Permissions:**
- Terms of use
- Consent process
- Attribution requirements
- Usage rights
- Privacy compliance

**Curation:**
- Quality criteria
- Selection process
- Approval workflow
- Moderation guidelines

**Distribution:**
- Website integration
- Social sharing
- Email inclusion
- Ad creative
- Sales materials

**Measurement:**
- Submission volume
- Quality metrics
- Engagement rates
- Conversion impact
- Brand sentiment