A/B Testing Framework for Ads

Build an A/B testing framework for paid ads.

**Platform:** ${{PLATFORM}}
**Current Performance:** ${{PERFORMANCE}}
**Budget for Testing:** ${{BUDGET}}
**Primary Goal:** ${{GOAL}}
**Testing Timeline:** ${{TIMELINE}}

Create the framework:

**Testing Priorities:**

**High Impact Tests:**
1. Audience targeting
2. Creative concepts
3. Offers/value propositions
4. Landing pages

**Medium Impact Tests:**
1. Headlines
2. Images/video
3. CTA buttons
4. Ad formats

**Lower Impact Tests:**
1. Colors
2. Minor copy changes
3. Ad extensions
4. Scheduling

**Test Categories:**

**Creative Testing:**
- Image vs video
- Lifestyle vs product
- Static vs animated
- User-generated vs branded

**Copy Testing:**
- Headlines (short vs long)
- Emotional vs rational
- Question vs statement
- Benefit vs feature

**Audience Testing:**
- Broad vs narrow
- Interest vs lookalike
- Demographics
- Placements

**Landing Page Testing:**
- Page layout
- Form length
- Value proposition
- Social proof

**Testing Methodology:**

**Test Setup:**
- Control selection
- Variation creation
- Traffic split
- Sample size calculation

**Test Duration:**
- Minimum duration
- Statistical significance
- Confidence level
- Stopping rules

**Test Analysis:**
- Primary metric
- Secondary metrics
- Segment analysis
- Learning documentation

**Testing Cadence:**

**Weekly:**
- Creative rotation
- Minor variations
- Performance monitoring

**Monthly:**
- Concept testing
- Audience testing
- Major variations

**Quarterly:**
- Strategy testing
- Channel testing
- Funnel optimization

**Documentation:**

**Test Log:**
- Hypothesis
- Test setup
- Results
- Learnings
- Actions

**Best Practices:**
- One variable at a time
- Sufficient sample size
- Statistical significance
- Iterate on winners

**Platform-Specific:**

**Google Ads:**
- Ad variations
- Campaign experiments
- Drafts and experiments

**Facebook:**
- A/B test feature
- Dynamic creative
- Campaign budget optimization

**Measurement:**
- Primary KPI
- Secondary KPIs
- Confidence calculation
- Winner determination