Ad Creative Best Practices

Generate ad creative best practices guide.

**Industry:** ${{INDUSTRY}}
**Platforms:** ${{PLATFORMS}}
**Brand Guidelines:** ${{GUIDELINES}}
**Past Performance:** ${{PERFORMANCE}}
**Goals:** ${{GOALS}}

Create the guide:

**Universal Best Practices:**

**Visual Design:**
- Brand consistency
- Clear focal point
- Contrast and readability
- Mobile-first design
- Minimal text (20% rule)

**Messaging:**
- Clear value proposition
- Single message focus
- Benefit over feature
- Emotional connection
- Clear CTA

**Call-to-Action:**
- Action-oriented language
- Urgency when appropriate
- Clear next step
- Button visibility

**Platform-Specific:**

**Google Display:**
- Responsive ad best practices
- Static banner guidelines
- Animation guidelines
- Size prioritization

**Facebook/Instagram:**
- Feed ad creative
- Stories creative
- Reels creative
- Carousel best practices

**LinkedIn:**
- Professional imagery
- B2B messaging
- Thought leadership angle
- Lead gen forms

**TikTok:**
- Native style
- Sound-on design
- Vertical format
- Trend participation

**YouTube:**
- Skippable ad hooks
- Non-skippable format
- Bumper ad design
- End cards

**Format-Specific:**

**Static Images:**
- Composition rules
- Text placement
- Logo placement
- Color psychology

**Video:**
- Opening hook
- Pacing guidelines
- Sound design
- Captions

**Carousel:**
- Story flow
- Card design
- Navigation hints

**Interactive:**
- Engagement elements
- User actions
- Gamification

**Testing Strategy:**

**Creative Elements to Test:**
- Headlines
- Images/video
- CTAs
- Offers
- Colors/design

**Testing Structure:**
- Control vs variation
- Sample size
- Duration
- Winner criteria

**Creative Refresh:**
- Fatigue indicators
- Refresh cadence
- Iteration process
- Archive learnings

**Brand Compliance:**
- Logo usage
- Color palette
- Font usage
- Imagery style
- Legal requirements