Conversion Tracking Setup Guide

Create a conversion tracking setup guide.

**Business Type:** ${{BUSINESS_TYPE}}
**Conversion Actions:** ${{CONVERSIONS}}
**Platforms:** ${{PLATFORMS}}
**Website/App:** ${{WEBSITE}}
**CRM/Analytics:** ${{CRM}}

Generate the guide:

**Conversion Types:**

**Macro Conversions:**
- Purchase/transaction
- Lead form submission
- Phone call
- App install

**Micro Conversions:**
- Add to cart
- Begin checkout
- Newsletter signup
- Content download
- Video view

**Offline Conversions:**
- Store visits
- Phone sales
- Offline purchases

**Platform Setup:**

**Google Ads:**
- Google Ads conversion tag
- Google Analytics import
- Call tracking
- Offline conversion import

**Meta Ads:**
- Pixel installation
- Conversion events
- Conversion API
- Custom conversions

**LinkedIn:**
- Insight tag
- Conversion tracking
- Offline conversions

**TikTok:**
- Pixel setup
- Event configuration
- Events API

**Implementation:**

**Tag Management:**
- GTM setup
- Tag configuration
- Trigger setup
- Variable configuration

**Event Tracking:**
- Event naming convention
- Parameter capture
- Enhanced conversions
- User data capture

**Testing:**
- Tag assistant testing
- Conversion verification
- Attribution testing
- Cross-domain tracking

**Attribution Settings:**

**Attribution Models:**
- Last click
- First click
- Linear
- Time decay
- Data-driven

**Attribution Windows:**
- Click-through window
- View-through window
- Platform-specific settings

**Reporting Setup:**

**Dashboard Creation:**
- Key metrics
- Conversion funnels
- Attribution reports
- Cross-platform view

**Data Integration:**
- CRM integration
- Offline data import
- Enhanced conversions

**Quality Assurance:**
- Conversion verification
- Duplicate prevention
- Value tracking accuracy
- Regular audits

**Privacy Compliance:**
- Consent management
- Data collection notices
- First-party data focus
- Server-side tracking