Local Advertising Strategy

Develop a local advertising strategy.

**Business:** ${{BUSINESS}}
**Location(s):** ${{LOCATIONS}}
**Service Area:** ${{SERVICE_AREA}}
**Budget:** ${{BUDGET}}
**Goals:** ${{GOALS}}

Create the strategy:

**Local Search Ads:**

**Google Ads:**
- Local search campaigns
- Location extensions
- Call extensions
- Local inventory ads
- Store visits

**Keyword Strategy:**
- Local keywords
- "Near me" terms
- City/neighborhood terms
- Service + location

**Geotargeting:**
- Radius targeting
- Location targeting
- Location exclusions
- Bid adjustments by area

**Local Social Ads:**

**Facebook/Instagram:**
- Local awareness ads
- Store traffic objective
- Event promotion
- Local offers
- Dynamic local ads

**Targeting:**
- Location targeting
- Radius around store
- Recently in area
- Local interests

**Local Display:**

**Geofencing:**
- Location-based targeting
- Competitor locations
- Event locations
- High-intent locations

**Programmatic:**
- Local publishers
- Contextual targeting
- Location data

**Waze Ads:**
- Branded pins
- Search ads
- Zero-speed takeovers

**Local Video:**

**YouTube:**
- Local targeting
- Store visits
- Brand awareness

**Connected TV:**
- Local targeting
- Addressable TV
- Streaming platforms

**Directory Advertising:**
- Yelp Ads
- Nextdoor
- Local directories
- Industry-specific

**Offline Integration:**
- Store visit tracking
- Call tracking
- Coupon tracking
- Multi-touch attribution

**Seasonal/Event:**
- Local events
- Seasonal promotions
- Weather-triggered ads
- Day-part targeting

**Measurement:**
- Store visits
- Phone calls
- Directions requests
- Local conversions
- ROAS by location