Negative Keyword Strategy

Develop a negative keyword strategy.

**Business:** ${{BUSINESS}}
**Campaign Types:** ${{CAMPAIGNS}}
**Monthly Spend:** ${{SPEND}}
**Current Issues:** ${{ISSUES}}
**Target Keywords:** ${{KEYWORDS}}

Create the strategy:

**Negative Keyword Categories:**

**Universal Negatives:**
- Free
- Jobs/careers
- DIY/how to make
- Download
- Torrent
- Cheap/bargain

**Industry-Specific:**
- [List common irrelevant searches]
- [Competitor-specific terms]
- [Related but irrelevant terms]

**Intent Mismatches:**
- Informational queries (if commercial intent)
- Commercial queries (if informational)
- Navigational queries for others

**Brand Negatives:**
- Competitor brands (if not targeting)
- Unrelated brands
- Similar-sounding brands

**Research Process:**

**Query Mining:**
- Search terms report analysis
- High impression, low CTR
- High spend, low conversion
- Irrelevant queries

**Proactive Research:**
- Keyword planner insights
- Related searches
- Autocomplete suggestions
- Industry knowledge

**Competitor Analysis:**
- Competitor keywords
- Industry terms
- Adjacent categories

**Implementation:**

**Account Level:**
- Universal negatives
- Brand protection
- Irrelevant categories

**Campaign Level:**
- Campaign-specific negatives
- Theme-based exclusions

**Ad Group Level:**
- Granular exclusions
- Cross-ad group prevention

**Negative Lists:**
- Master negative list
- Campaign-type lists
- Product/service lists

**Match Type Strategy:**

**Broad Match Negative:**
- When to use
- Examples

**Phrase Match Negative:**
- When to use
- Examples

**Exact Match Negative:**
- When to use
- Examples

**Maintenance:**
- Weekly query review
- Monthly list updates
- Quarterly comprehensive review

**Measurement:**
- Wasted spend reduction
- CTR improvement
- Conversion rate improvement
- Quality Score impact