Retargeting Campaign Strategy

Develop a retargeting campaign strategy.

**Business:** ${{BUSINESS}}
**Website Traffic:** ${{TRAFFIC}}
**Conversion Goal:** ${{GOAL}}
**Budget:** ${{BUDGET}}
**Sales Cycle:** ${{SALES_CYCLE}}
**Platforms:** ${{PLATFORMS}}

Create the strategy:

**Audience Segmentation:**

**By Behavior:**
- Homepage visitors
- Product/service page viewers
- Cart abandoners
- Checkout abandoners
- Converters (upsell/cross-sell)
- Blog readers
- Pricing page visitors

**By Recency:**
- 0-7 days
- 8-14 days
- 15-30 days
- 31-60 days
- 61-90 days
- 90+ days

**By Engagement:**
- Time on site
- Pages viewed
- Scroll depth
- Video engagement

**Campaign Structure:**

**Funnel Stage Campaigns:**
- Awareness retargeting
- Consideration retargeting
- Decision retargeting
- Post-purchase retargeting

**Sequence Strategy:**
- Day 1-3: Reminder
- Day 4-7: Value add
- Day 8-14: Testimonials
- Day 15-30: Offer
- Day 31+: Re-engagement

**Creative Strategy:**

**By Segment:**
- Cart abandoners: Product-specific
- Browsers: Best sellers
- Blog readers: Related content
- Converters: Complementary products

**Creative Types:**
- Dynamic product ads
- Static lifestyle ads
- Video testimonials
- Carousel showcases

**Messaging:**
- Generic visitors
- Specific product interest
- Cart recovery
- Win-back

**Platform Strategy:**

**Google Display:**
- Audience settings
- Placement strategy
- Frequency capping

**Meta (Facebook/Instagram):**
- Custom audience setup
- Placement selection
- Creative formats

**Cross-Platform:**
- Frequency management
- Message consistency
- Attribution

**Bidding:**
- Bid strategy by segment
- Value-based bidding
- Frequency caps

**Measurement:**
- Conversion tracking
- View-through conversions
- Assisted conversions
- Incrementality testing

**Exclusions:**
- Recent converters
- Return window
- Opt-outs
- High-frequency users