Influencer Campaign Brief Template

Create an influencer campaign brief template.

**Campaign Name:** ${{CAMPAIGN_NAME}}
**Brand:** ${{BRAND}}
**Product/Service:** ${{PRODUCT}}
**Campaign Dates:** ${{DATES}}
**Target Platforms:** ${{PLATFORMS}}

Generate the brief:

**Campaign Overview:**
- Campaign name
- Campaign objective
- Key message
- Target audience
- Campaign hashtag

**Brand Information:**
- About the brand
- Brand values
- Brand voice
- Unique selling points

**Product Information:**
- Product description
- Key benefits
- Target users
- Pricing (if relevant)

**Content Requirements:**

**Deliverables:**
- Number of posts
- Content types
- Platforms
- Posting schedule

**Content Guidelines:**

**Must Include:**
- Key messages
- Hashtags
- Tags/mentions
- Disclosure requirements
- Product features

**Do NOT Include:**
- Competitor mentions
- Off-brand language
- Unverified claims
- [Other restrictions]

**Visual Guidelines:**
- Brand colors
- Logo usage
- Product placement
- Aesthetic direction
- Do's and don'ts

**Caption Guidelines:**
- Tone of voice
- Key talking points
- CTA requirements
- Hashtag requirements

**Creative Freedom:**
- Areas for creativity
- Authenticity encouragement
- Personal style integration

**FTC Compliance:**
- Disclosure requirements
- Approved disclosure language
- Placement requirements

**Timeline:**
- Briefing date
- Content submission deadline
- Revision period
- Approval deadline
- Posting dates/windows

**Compensation:**
- Payment amount/structure
- Payment terms
- Additional perks
- Affiliate/commission details

**Usage Rights:**
- Content usage scope
- Duration of usage
- Platforms for repurposing
- Paid media usage

**Review Process:**
- Submission method
- Review timeline
- Revision allowance
- Approval notification

**Tracking:**
- Unique links/codes
- UTM parameters
- Reporting requirements

**Contact Information:**
- Primary contact
- Creative contact
- Approval contact
- Emergency contact