Influencer Discovery Process

Develop an influencer discovery process.

**Brand:** ${{BRAND}}
**Niche/Industry:** ${{NICHE}}
**Target Audience:** ${{AUDIENCE}}
**Platforms:** ${{PLATFORMS}}
**Budget Tier:** ${{BUDGET_TIER}}

Create the process:

**Discovery Methods:**

**Manual Discovery:**

**Hashtag Research:**
- Brand-relevant hashtags
- Industry hashtags
- Audience hashtags
- Location hashtags

**Competitor Analysis:**
- Competitor partnerships
- Competitor mentions
- Competitor followers

**Audience Analysis:**
- Who your audience follows
- Who engages with your content
- Customer social profiles

**Platform Search:**
- Platform search features
- Creator marketplaces
- Explore/discover pages

**Network Mining:**
- Existing influencer connections
- Tagged collaborators
- Similar creators

**Tool-Based Discovery:**

**Influencer Platforms:**
- Platform options
- Search features
- Filtering capabilities
- Cost considerations

**Social Listening:**
- Brand mentions
- Industry conversations
- Sentiment analysis

**Discovery Criteria:**

**Quantitative Filters:**
- Follower count range
- Engagement rate minimum
- Location
- Language

**Qualitative Filters:**
- Content quality
- Brand alignment
- Audience fit
- Values alignment

**Research Process:**

**Step 1: Cast Wide Net**
- Multiple discovery methods
- Broad initial criteria
- Volume over precision

**Step 2: Initial Filter**
- Apply quantitative criteria
- Quick quality check
- Create long list

**Step 3: Deep Research**
- Detailed profile review
- Content analysis
- Engagement analysis
- Brand safety check

**Step 4: Validation**
- Authenticity verification
- Performance data
- References/testimonials

**Step 5: Prioritization**
- Scoring system
- Tier assignment
- Outreach priority

**Documentation:**
- Influencer database
- Tracking spreadsheet
- Notes and ratings
- Contact information

**Ongoing Discovery:**
- Regular search cadence
- Alert setup
- Network expansion
- Pipeline building