Influencer Product Seeding Campaign

Design a product seeding campaign.

**Brand:** ${{BRAND}}
**Product:** ${{PRODUCT}}
**Product Value:** ${{VALUE}}
**Target Influencers:** ${{INFLUENCERS}}
**Campaign Goal:** ${{GOAL}}
**Budget:** ${{BUDGET}}

Create the campaign:

**Campaign Strategy:**

**Approach:**
- No-strings-attached gifting
- Relationship building
- Organic mention potential
- Content harvesting opportunity

**Goals:**
- Number of influencers to seed
- Expected mention rate
- Content generation
- Relationship development

**Influencer Selection:**

**Criteria:**
- Brand alignment
- Audience fit
- Content quality
- Engagement authenticity
- Past gifting response

**Tiers:**
- Priority list (most likely to post)
- Secondary list
- Discovery/test list

**Package Design:**

**Product Selection:**
- Hero products
- Full experience
- Personalized selection
- New/exclusive items

**Unboxing Experience:**
- Packaging design
- Personal note
- Brand story
- Usage tips
- No pressure messaging

**Additional Items:**
- Brand merchandise
- Related products
- Exclusive offers
- Behind-the-scenes content

**Outreach:**

**Initial Contact:**
- Personalized message
- Why they were selected
- What's in the package
- No posting requirement

**Shipping:**
- Address collection
- Shipping method
- Tracking communication
- Arrival notification

**Follow-Up:**
- Delivery confirmation
- Feedback request
- Relationship nurturing
- Future opportunity mention

**Content Expectations:**

**Organic Posts:**
- Hope for, don't expect
- Track and appreciate
- Engage authentically

**If They Post:**
- Thank them
- Engage with content
- Request usage rights
- Consider deeper partnership

**Tracking:**
- Gifted influencer list
- Shipping status
- Post tracking
- Content harvesting

**Measurement:**
- Mention rate
- Content quality
- Engagement generated
- Relationship progression
- Conversion to paid partnerships

**Legal Considerations:**
- FTC disclosure (even if unpaid)
- No quid pro quo pressure
- Clear communication