Conversion Funnel Analysis

Create a conversion funnel analysis framework.

**Funnel Type:** ${{FUNNEL_TYPE}}
**Conversion Goal:** ${{GOAL}}
**Current Conversion Rate:** ${{CURRENT_RATE}}
**Data Sources:** ${{DATA_SOURCES}}
**Period:** ${{PERIOD}}

Generate the framework:

**Funnel Definition:**

**Stages:**
1. Awareness: [Metric/definition]
2. Interest: [Metric/definition]
3. Consideration: [Metric/definition]
4. Intent: [Metric/definition]
5. Conversion: [Metric/definition]

**Funnel Metrics:**

**Volume Metrics:**
| Stage | Volume | % of Total |
|-------|--------|------------|

**Conversion Metrics:**
| Stage Transition | Rate | Benchmark |
|------------------|------|-----------|
| Awareness → Interest | X% | X% |
| Interest → Consideration | X% | X% |
| Consideration → Intent | X% | X% |
| Intent → Conversion | X% | X% |

**Drop-off Analysis:**
- Biggest drop-off points
- Drop-off trends
- Segment-specific drop-offs
- Device/channel differences

**Funnel Visualization:**
- Visual funnel
- Stage volumes
- Conversion rates
- Trend comparison

**Deep-Dive Analysis:**

**By Segment:**
- Customer segment performance
- New vs returning
- Geographic differences
- Device differences

**By Channel:**
- Traffic source performance
- Campaign performance
- Paid vs organic
- Channel efficiency

**By Time:**
- Time to conversion
- Day/week patterns
- Seasonal trends
- Trend over time

**Optimization Framework:**

**Identify Issues:**
- Low conversion stages
- High drop-off points
- Friction identification
- User feedback

**Hypothesize Solutions:**
- UX improvements
- Content optimization
- Process simplification
- Messaging changes

**Test and Implement:**
- A/B testing plan
- Prioritization
- Implementation
- Monitoring

**Measure Impact:**
- Before/after comparison
- Incremental lift
- ROI of changes

**Action Plan:**

**Quick Wins:**
- Easy improvements
- High-impact changes
- Low-effort fixes

**Strategic Improvements:**
- Major changes
- Technical updates
- Process redesign

**Monitoring:**
- Funnel dashboard
- Alert thresholds
- Regular review
- Optimization cadence