Marketing KPI Framework

Create a marketing KPI framework.

**Business:** ${{BUSINESS}}
**Marketing Goals:** ${{GOALS}}
**Business Stage:** ${{STAGE}}
**Industry:** ${{INDUSTRY}}
**Budget:** ${{BUDGET}}

Develop the framework:

**KPI Categories:**

**Brand Awareness KPIs:**
- Brand search volume
- Share of voice
- Brand mention volume
- Unaided brand recall
- Website traffic (new visitors)
- Social media reach
- Media impressions

**Engagement KPIs:**
- Website engagement rate
- Social media engagement
- Email engagement
- Content engagement
- Community growth
- Customer interaction

**Lead Generation KPIs:**
- Total leads
- Marketing qualified leads (MQL)
- Lead conversion rate
- Cost per lead
- Lead quality score
- Lead velocity rate

**Sales KPIs:**
- Sales qualified leads (SQL)
- Opportunity creation
- Pipeline contribution
- Revenue influenced
- Customer acquisition
- Average deal size

**Customer KPIs:**
- Customer acquisition cost (CAC)
- Customer lifetime value (CLV)
- CLV:CAC ratio
- Retention rate
- Churn rate
- Net promoter score

**Efficiency KPIs:**
- Marketing ROI
- ROAS by channel
- Cost efficiency
- Resource utilization
- Time to conversion

**KPI Definitions:**

**For Each Key KPI:**
- Definition
- Calculation formula
- Data sources
- Target/benchmark
- Reporting frequency
- Owner

**Goal Alignment:**
| Business Goal | Marketing Goal | KPI | Target |
|---------------|----------------|-----|--------|

**Measurement Plan:**
- Data collection
- Tracking setup
- Reporting cadence
- Review process
- Optimization triggers

**KPI Dashboard:**
- Primary KPIs (5-7)
- Secondary KPIs
- Leading indicators
- Lagging indicators

**Benchmarks:**
- Industry benchmarks
- Historical performance
- Competitive benchmarks
- Best-in-class targets