Marketing ROI Calculator

Create a marketing ROI calculation framework.

**Business:** ${{BUSINESS}}
**Marketing Budget:** ${{BUDGET}}
**Revenue Model:** ${{REVENUE_MODEL}}
**Time Period:** ${{PERIOD}}
**Channels:** ${{CHANNELS}}

Generate the framework:

**Investment Tracking:**

**Direct Costs:**
- Advertising spend
- Agency fees
- Tool/software costs
- Content production
- Events/sponsorships
- Influencer costs

**Indirect Costs:**
- Team salaries (marketing portion)
- Overhead allocation
- Technology infrastructure
- Training and development

**Return Measurement:**

**Direct Revenue:**
- Attributed sales
- Lead value
- Customer acquisition value
- Upsell/cross-sell

**Indirect Value:**
- Brand value growth
- Customer lifetime value increase
- Market share gains
- Pipeline contribution

**ROI Formulas:**

**Basic Marketing ROI:**
(Revenue - Marketing Cost) / Marketing Cost × 100

**Customer Acquisition ROI:**
(CLV - CAC) / CAC × 100

**Campaign ROI:**
(Campaign Revenue - Campaign Cost) / Campaign Cost × 100

**Channel ROI:**
(Channel Revenue - Channel Cost) / Channel Cost × 100

**Additional Metrics:**

**ROAS (Return on Ad Spend):**
Revenue from Ads / Ad Spend

**CAC (Customer Acquisition Cost):**
Total Marketing Cost / New Customers

**LTV:CAC Ratio:**
Customer Lifetime Value / CAC

**Payback Period:**
CAC / Monthly Revenue per Customer

**Channel Analysis:**
| Channel | Investment | Revenue | ROI | ROAS |
|---------|------------|---------|-----|------|

**Campaign Analysis:**
| Campaign | Investment | Revenue | Leads | ROI |
|----------|------------|---------|-------|-----|

**Optimization Framework:**
- High ROI channels: Scale
- Low ROI channels: Optimize or cut
- Testing budget allocation
- Efficiency targets

**Reporting:**
- Monthly ROI report
- Quarterly review
- Annual analysis
- Trend analysis

**Challenges:**
- Attribution complexity
- Long sales cycles
- Offline conversions
- Brand value measurement