Apply predictive analytics to marketing decisions
Create a predictive analytics framework for marketing.
**Business:** ${{BUSINESS}}
**Data Available:** ${{DATA}}
**Prediction Goals:** ${{GOALS}}
**Technical Resources:** ${{RESOURCES}}
Develop the framework:
**Predictive Use Cases:**
**Customer Predictions:**
- Churn prediction
- Lifetime value prediction
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[{BUSINESS][{DATA][{GOALS][{RESOURCES]