Community-Led Growth Strategy

Create a community-led growth strategy.

**Product/Brand:** ${{PRODUCT}}
**Target Community:** ${{TARGET_COMMUNITY}}
**Community Goals:** ${{GOALS}}
**Current Community:** ${{CURRENT}}
**Resources:** ${{RESOURCES}}

Build the strategy:

**Community Foundation:**

**Community Purpose:**
- Why the community exists
- Value for members
- Value for business
- Community identity
- Success definition

**Community Type:**
- Support community
- Learning community
- Networking community
- Advocacy community
- Practice community

**Platform Selection:**
- Slack/Discord
- Forum software
- Facebook Groups
- Circle/Mighty Networks
- Owned platform

**Community Building:**

**Launch Strategy:**
- Founding members
- Initial content
- Welcome process
- Early engagement
- Momentum building

**Content Strategy:**
- Discussion topics
- Educational content
- User-generated content
- Expert contributions
- Community events

**Engagement Programs:**
- Welcome sequence
- Challenges/contests
- AMAs/events
- Recognition programs
- Mentorship

**Growth Mechanics:**

**Organic Growth:**
- Member referrals
- Content sharing
- Social proof
- Success stories
- Thought leadership

**Activation:**
- New member onboarding
- First post encouragement
- Connection facilitation
- Value delivery
- Habit formation

**Retention:**
- Regular engagement
- Community rituals
- Value reinforcement
- Progress tracking
- Recognition

**Community Programs:**

**Ambassador Program:**
- Selection criteria
- Ambassador benefits
- Responsibilities
- Training/support
- Recognition

**Expert/Creator Program:**
- Content creation
- Community leadership
- Exclusive benefits
- Revenue share
- Platform promotion

**Events Strategy:**
- Virtual meetups
- Workshops/webinars
- Conferences
- Local chapters
- Special events

**Business Integration:**

**Product Feedback:**
- Feature requests
- Beta testing
- Co-creation
- Bug reporting
- Roadmap input

**Support Leverage:**
- Peer support
- Knowledge base
- FAQ contributions
- Success sharing
- Onboarding help

**Growth Impact:**
- Referral tracking
- Conversion attribution
- Retention impact
- Brand advocacy
- Content generation

**Measurement:**

**Community Metrics:**
- Active members
- Engagement rate
- Content creation
- Member growth
- Retention rate

**Business Metrics:**
- Referrals generated
- Support ticket reduction
- Retention impact
- NPS improvement
- Revenue attribution

Provide a 90-day community launch plan.