Conversion Rate Optimization Playbook

Create a CRO playbook.

**Website/Product:** ${{WEBSITE}}
**Current Conversion Rate:** ${{CONVERSION_RATE}}
**Primary Conversion Goal:** ${{GOAL}}
**Traffic Volume:** ${{TRAFFIC}}
**Current Challenges:** ${{CHALLENGES}}

Develop the playbook:

**CRO Framework:**

**Research Phase:**
- Quantitative analysis
- Qualitative research
- Competitive analysis
- User testing
- Heuristic evaluation

**Hypothesis Generation:**
- Problem identification
- Opportunity sizing
- Solution brainstorming
- Prioritization
- Test design

**Testing Phase:**
- A/B test setup
- Traffic allocation
- Duration calculation
- Monitoring
- Analysis

**Conversion Analysis:**

**Funnel Analysis:**
- Stage conversion rates
- Drop-off points
- Micro-conversions
- Path analysis
- Segment performance

**User Research:**
- Session recordings
- Heat maps
- User surveys
- Exit surveys
- Customer interviews

**Optimization Areas:**

**Landing Pages:**
- Headline optimization
- Value proposition clarity
- Visual hierarchy
- CTA optimization
- Trust signals

**Forms:**
- Field reduction
- Progressive disclosure
- Inline validation
- Error handling
- Mobile optimization

**Checkout/Sign-up:**
- Step reduction
- Progress indicators
- Cart abandonment
- Payment options
- Security signals

**Pricing Page:**
- Plan presentation
- Feature comparison
- Social proof
- FAQ section
- CTA clarity

**Testing Strategy:**

**Test Types:**
- A/B tests
- Multivariate tests
- Split URL tests
- Personalization tests
- Sequential tests

**Prioritization (PIE):**
- Potential (impact size)
- Importance (traffic/value)
- Ease (implementation effort)

**Statistical Rigor:**
- Sample size calculation
- Test duration
- Significance threshold
- Confidence intervals
- Segmented analysis

**Implementation:**

**Quick Wins:**
- CTA improvements
- Form optimization
- Trust signal addition
- Mobile fixes
- Speed optimization

**Long-Term Tests:**
- Page redesigns
- Flow changes
- Pricing experiments
- Feature tests
- Personalization

**Measurement:**

**Key Metrics:**
- Conversion rate
- Revenue per visitor
- Average order value
- Bounce rate
- Time on page

Provide a 12-week CRO roadmap with prioritized tests.