Growth Experiment Design Template

Create a growth experiment framework.

**Business Goal:** ${{BUSINESS_GOAL}}
**Target Metric:** ${{TARGET_METRIC}}
**Current Performance:** ${{CURRENT}}
**Resources Available:** ${{RESOURCES}}
**Timeline:** ${{TIMELINE}}

Design the experiment:

**Experiment Hypothesis:**

**Problem Statement:**
- Current state
- Desired state
- Gap to close
- Business impact
- User impact

**Hypothesis Format:**
"We believe that [change/intervention] for [target users] will result in [outcome] because [rationale]. We will know this is true when we see [measurable result]."

**Experiment Design:**

**Variables:**
- Independent variable (what we change)
- Dependent variable (what we measure)
- Control variables (what we keep constant)
- Confounding variables (what might interfere)

**Test Structure:**
- Control group definition
- Treatment group(s)
- Sample size calculation
- Test duration
- Randomization method

**Success Criteria:**
- Primary metric
- Secondary metrics
- Minimum detectable effect
- Statistical significance threshold
- Practical significance

**Implementation Plan:**

**Pre-Launch:**
- Technical requirements
- Tracking setup
- QA testing
- Team alignment
- Documentation

**Launch:**
- Rollout strategy
- Monitoring plan
- Escalation triggers
- Communication plan
- Backup plan

**During Experiment:**
- Daily monitoring
- Weekly reviews
- Issue resolution
- Data quality checks
- Stakeholder updates

**Analysis Framework:**

**Quantitative Analysis:**
- Statistical significance
- Effect size
- Confidence intervals
- Segment analysis
- Sensitivity analysis

**Qualitative Analysis:**
- User feedback
- Behavioral observations
- Support ticket analysis
- Session recordings
- User interviews

**Decision Framework:**
- Win criteria
- Lose criteria
- Inconclusive handling
- Roll out decision
- Next steps

**Documentation:**

**Experiment Card:**
- Hypothesis
- Design
- Results
- Learnings
- Recommendations

Provide a complete experiment design ready for implementation.