Growth Metrics Dashboard

Create a growth metrics dashboard.

**Business Type:** ${{BUSINESS_TYPE}}
**Growth Stage:** ${{STAGE}}
**Key Goals:** ${{GOALS}}
**Current Tools:** ${{TOOLS}}
**Team Size:** ${{TEAM_SIZE}}

Build the dashboard:

**Dashboard Framework:**

**Executive Summary:**
- North star metric
- Key growth metrics
- Trend indicators
- Goal progress
- Alerts/highlights

**AARRR Funnel:**
- Acquisition metrics
- Activation metrics
- Retention metrics
- Referral metrics
- Revenue metrics

**Acquisition Metrics:**

**Traffic:**
- Total visitors
- Unique visitors
- Traffic by source
- Traffic by channel
- Traffic trends

**Conversion:**
- Visitor to sign-up
- Sign-up by source
- CAC by channel
- Traffic quality
- Landing page performance

**Activation Metrics:**

**Onboarding:**
- Sign-up to activated
- Time to activation
- Onboarding completion
- Feature adoption
- Quick win achievement

**Engagement:**
- DAU/MAU ratio
- Session frequency
- Feature usage
- Content consumption
- Aha moment achievement

**Retention Metrics:**

**Cohort Retention:**
- Day 1/7/30/90 retention
- Week-over-week retention
- Monthly retention
- Retention by cohort
- Retention by segment

**Engagement Retention:**
- Active user trends
- Churn rate
- Churn reasons
- Win-back rate
- Net user growth

**Referral Metrics:**

**Viral Growth:**
- Referral rate
- Viral coefficient
- Referral conversion
- Time to referral
- Referral source

**Word of Mouth:**
- NPS score
- Social mentions
- Review ratings
- Brand search trends
- Organic growth rate

**Revenue Metrics:**

**Monetization:**
- MRR/ARR
- Revenue by plan
- ARPU/ARPA
- Conversion to paid
- Trial conversion

**Expansion:**
- Expansion MRR
- Upsell rate
- Cross-sell rate
- Net dollar retention
- Customer lifetime value

**Experiment Tracking:**

**Test Dashboard:**
- Active experiments
- Test performance
- Statistical significance
- Impact estimates
- Learning log

**Visualization:**

**Chart Types:**
- KPI scorecards
- Trend lines
- Funnel charts
- Cohort tables
- Heat maps

Provide dashboard mockup with specific metric definitions.