Referral Program Framework

Create a referral program framework.

**Business Type:** ${{BUSINESS_TYPE}}
**Average Customer Value:** ${{CUSTOMER_VALUE}}
**Target Audience:** ${{AUDIENCE}}
**Current Referral Rate:** ${{REFERRAL_RATE}}
**Budget for Rewards:** ${{BUDGET}}

Design the program:

**Program Structure:**

**Reward Model:**
- Single-sided rewards
- Double-sided rewards
- Tiered rewards
- Milestone rewards
- Leaderboard prizes

**Reward Types:**

**Monetary Rewards:**
- Cash/credits
- Discounts
- Free months
- Gift cards
- Commission

**Non-Monetary Rewards:**
- Premium features
- Early access
- Exclusive content
- Status/badges
- Recognition

**Program Mechanics:**

**Referral Flow:**
1. Trigger point (when to ask)
2. Sharing mechanism (how to share)
3. Tracking method (unique links/codes)
4. Conversion process (invitee journey)
5. Reward fulfillment (when/how)

**Eligibility Rules:**
- Who can refer
- Who can be referred
- Qualifying actions
- Reward limits
- Fraud prevention

**Communication Strategy:**

**Awareness:**
- In-product promotion
- Email campaigns
- Onboarding integration
- Account dashboard
- Social proof

**Engagement:**
- Progress updates
- Milestone celebrations
- Leaderboards
- Community features
- Success stories

**Reminder Sequences:**
- Trigger-based reminders
- Seasonal campaigns
- Reward expiration
- Activity-based nudges
- Win-back for inactive

**Technical Implementation:**

**Tracking System:**
- Unique referral links
- Referral codes
- Cookie tracking
- Mobile attribution
- Cross-device tracking

**Dashboard Features:**
- Referral status
- Rewards earned
- Pending rewards
- Sharing tools
- Performance stats

**Optimization:**

**A/B Testing:**
- Reward amounts
- Reward types
- Messaging
- Placement
- Timing

**Key Metrics:**
- Participation rate
- Shares per participant
- Conversion rate
- CAC vs organic
- Program ROI

Provide a launch plan and optimization roadmap.