Brand Audit Framework

Conduct a brand audit.

**Brand:** ${{BRAND}}
**Audit Scope:** ${{SCOPE}}
**Key Stakeholders:** ${{STAKEHOLDERS}}
**Time Period:** ${{PERIOD}}
**Primary Concerns:** ${{CONCERNS}}

Conduct the audit:

**Brand Identity Audit:**

**Visual Identity:**
- Logo usage consistency
- Color palette adherence
- Typography compliance
- Imagery alignment
- Overall visual coherence

**Verbal Identity:**
- Messaging consistency
- Voice and tone adherence
- Key message usage
- Tagline/slogan usage
- Terminology consistency

**Brand Collateral:**
- Website
- Marketing materials
- Social media
- Presentations
- Sales materials
- Email templates
- Signage
- Packaging

**Brand Perception Audit:**

**Internal Perception:**
- Employee understanding of brand
- Brand value alignment
- Internal brand advocacy
- Cultural alignment
- Leadership embodiment

**External Perception:**
- Customer perception
- Prospect perception
- Partner perception
- Media perception
- Industry perception

**Research Methods:**
- Surveys
- Interviews
- Focus groups
- Social listening
- Review analysis
- Competitive benchmarking

**Brand Performance Audit:**

**Brand Awareness:**
- Aided awareness
- Unaided awareness
- Top-of-mind awareness
- Brand recall
- Brand recognition

**Brand Equity:**
- Brand associations
- Perceived quality
- Brand loyalty
- Brand preference
- Price premium

**Market Performance:**
- Market share
- Share of voice
- Customer acquisition
- Customer retention
- Revenue growth

**Competitive Position:**

**Market Analysis:**
- Competitive positioning
- Share of voice
- Differentiation clarity
- Category leadership
- Emerging threats

**Digital Audit:**

**Website:**
- Brand alignment
- User experience
- Content quality
- SEO performance
- Conversion optimization

**Social Media:**
- Platform presence
- Content consistency
- Engagement rates
- Follower growth
- Sentiment analysis

**Digital Advertising:**
- Creative consistency
- Message alignment
- Performance metrics
- Targeting accuracy

**Findings Summary:**

**Strengths:**
- Brand assets
- Strong areas
- Competitive advantages

**Weaknesses:**
- Inconsistencies
- Gaps
- Underperformance

**Opportunities:**
- Growth areas
- Market opportunities
- Brand extensions

**Threats:**
- Competitive threats
- Market changes
- Brand risks

**Recommendations:**

**Immediate Actions:**
- Quick fixes
- Priority items
- Low-effort improvements

**Strategic Initiatives:**
- Major improvements
- Long-term projects
- Investment areas

Provide comprehensive brand audit report with recommendations.