Brand Editorial Guidelines

Create brand editorial guidelines.

**Brand:** ${{BRAND}}
**Brand Voice:** ${{VOICE}}
**Content Types:** ${{CONTENT_TYPES}}
**Target Readers:** ${{READERS}}
**Current Challenges:** ${{CHALLENGES}}

Build editorial guidelines:

**Editorial Voice:**

**Voice Recap:**
- Brand voice attributes
- Personality characteristics
- Communication style
- Key principles

**Writing Principles:**
- Principle 1: [e.g., Clarity first]
- Principle 2: [e.g., Audience-focused]
- Principle 3: [e.g., Active and direct]
- Principle 4: [e.g., Inclusive]
- Principle 5: [e.g., Consistent]

**Grammar & Style:**

**General Rules:**
- Sentence length preference
- Paragraph length
- Active vs passive voice
- Contractions usage
- First/second/third person

**Punctuation:**
- Oxford comma usage
- Exclamation point guidelines
- Ellipsis usage
- Em dash vs en dash
- Quotation marks

**Capitalization:**
- Headline style
- Title case rules
- Product names
- Feature names
- Job titles

**Numbers:**
- Spelled out vs numerals
- Dates and times
- Currency
- Percentages
- Phone numbers

**Terminology:**

**Preferred Terms:**
- Term 1: Use [this] not [that]
- Term 2: Use [this] not [that]
- Term 3: Use [this] not [that]

**Brand-Specific Terms:**
- Product names (exact usage)
- Feature names
- Trademark usage
- Tagline usage

**Words to Avoid:**
- Jargon to skip
- Overused phrases
- Competitor language
- Dated expressions

**Inclusive Language:**

**Guidelines:**
- Gender-neutral language
- Ability/disability language
- Age references
- Cultural sensitivity
- Accessibility considerations

**Examples:**
- Do: [inclusive example]
- Don't: [non-inclusive example]

**Content Formats:**

**Headlines:**
- Character limits
- Style guidelines
- Keyword considerations
- Examples

**Body Copy:**
- Structure guidelines
- Readability standards
- Formatting rules
- Length guidelines

**CTAs:**
- Action verb usage
- Length guidelines
- Urgency approach
- Personalization

**Social Media:**
- Platform-specific guidelines
- Hashtag usage
- Emoji guidelines
- Link formatting

**Email:**
- Subject line guidelines
- Preview text
- Salutation/closing
- Signature style

**Formatting:**

**Structure:**
- Heading hierarchy
- Bullet point style
- Numbered list usage
- Bold/italic usage

**Visual Elements:**
- Image captions
- Alt text guidelines
- Pull quote style
- Sidebar content

**Quality Standards:**

**Review Process:**
- Self-review checklist
- Peer review
- Final approval
- Version control

**Common Errors:**
- Frequent mistakes
- How to avoid them
- Examples

Provide complete editorial style guide.