Brand Values Framework

Create a brand values framework.

**Company:** ${{COMPANY}}
**Industry:** ${{INDUSTRY}}
**Company Culture:** ${{CULTURE}}
**Target Audience:** ${{AUDIENCE}}
**Leadership Vision:** ${{VISION}}

Define values:

**Values Discovery:**

**Current State:**
- What does the company already stand for?
- What behaviors are rewarded?
- What decisions have been made in tough times?
- What do employees take pride in?
- What do customers appreciate most?

**Aspirational State:**
- What should the company stand for?
- What culture do you want to build?
- What reputation do you want?
- How do you want to be different?
- What legacy do you want to leave?

**Core Values Definition:**

**Value 1: [Name]**
- One-word essence
- Full definition (1-2 sentences)
- What it means in practice
- What it doesn't mean
- Behavioral examples
- Decision-making guidance
- Hiring criteria application

**Value 2: [Name]**
- One-word essence
- Full definition
- What it means in practice
- What it doesn't mean
- Behavioral examples
- Decision-making guidance
- Hiring criteria application

**Value 3: [Name]**
- One-word essence
- Full definition
- What it means in practice
- What it doesn't mean
- Behavioral examples
- Decision-making guidance
- Hiring criteria application

**Value 4: [Name]**
- One-word essence
- Full definition
- What it means in practice
- What it doesn't mean
- Behavioral examples
- Decision-making guidance
- Hiring criteria application

**Value 5: [Name]**
- One-word essence
- Full definition
- What it means in practice
- What it doesn't mean
- Behavioral examples
- Decision-making guidance
- Hiring criteria application

**Values in Action:**

**Internal Application:**
- Hiring and onboarding
- Performance reviews
- Recognition programs
- Decision-making
- Conflict resolution
- Leadership behavior

**External Application:**
- Customer interactions
- Marketing and communications
- Product development
- Partnership decisions
- Community involvement
- Crisis response

**Values Communication:**

**Internal:**
- Values launch
- Ongoing reinforcement
- Stories and examples
- Visual displays
- Training programs

**External:**
- About page
- Careers page
- Marketing content
- Social responsibility
- Brand partnerships

**Measurement:**

**Values Assessment:**
- Employee surveys
- Customer feedback
- Behavioral audits
- Decision analysis
- Culture metrics

Provide a complete values framework with implementation guide.