Media Interview Preparation

Prepare for media interview.

**Interview Type:** ${{INTERVIEW_TYPE}}
**Media Outlet:** ${{OUTLET}}
**Topic:** ${{TOPIC}}
**Key Messages:** ${{MESSAGES}}
**Potential Challenges:** ${{CHALLENGES}}

Prepare the interview:

**Pre-Interview Research:**

**Outlet Profile:**
- Publication/show overview
- Audience demographics
- Editorial stance
- Recent relevant coverage
- Tone and style

**Journalist Profile:**
- Beat and expertise
- Previous articles/segments
- Interview style
- Social media presence
- Known perspectives

**Context:**
- Why this interview now?
- What's the news hook?
- Related recent coverage
- Industry context
- Competitive landscape

**Message Development:**

**Key Messages (3 max):**
- Message 1: [Clear, quotable statement]
  - Supporting points
  - Proof points/examples
  - Soundbite version

- Message 2: [Clear, quotable statement]
  - Supporting points
  - Proof points/examples
  - Soundbite version

- Message 3: [Clear, quotable statement]
  - Supporting points
  - Proof points/examples
  - Soundbite version

**Bridging Phrases:**
- "The key point is..."
- "What's most important to understand is..."
- "Let me put that in context..."
- "What I can tell you is..."
- "The bigger picture here is..."

**Question Preparation:**

**Expected Questions:**
- Q1: [Question] → A1: [Answer approach]
- Q2: [Question] → A2: [Answer approach]
- Q3: [Question] → A3: [Answer approach]

**Tough Questions:**
- Q1: [Challenging question]
  - Response approach
  - Bridge to message
  - What to avoid

- Q2: [Challenging question]
  - Response approach
  - Bridge to message
  - What to avoid

**Off-Limits Topics:**
- Topic 1: How to deflect
- Topic 2: How to deflect
- "I'm not able to comment on that" alternatives

**Interview Techniques:**

**Do's:**
- Speak in quotable soundbites
- Use specific examples
- Stay calm and confident
- Bridge to key messages
- Show enthusiasm appropriately
- Pause before answering
- Ask for clarification if needed

**Don'ts:**
- Say "no comment"
- Repeat negative framing
- Speculate
- Go off the record casually
- Speak for others
- Use jargon
- Argue with the journalist

**Interview Formats:**

**Print/Online:**
- Longer, more detailed answers
- Request to review quotes
- Provide supporting materials
- Follow up with additional info

**Broadcast (TV/Radio):**
- Short, punchy answers
- Visual presentation (TV)
- Energy and enthusiasm
- Avoid verbal fillers

**Podcast:**
- Conversational tone
- Storytelling approach
- Longer format
- Authenticity

**Live vs Recorded:**
- Live: no edits, be careful
- Recorded: still be careful (edited for impact)

**Post-Interview:**

**Follow-Up:**
- Thank the journalist
- Provide additional info promised
- Offer ongoing availability
- Monitor coverage

**Review:**
- What went well
- What to improve
- Message pull-through
- Lessons learned

Provide interview prep document with Q&A.