Product Launch PR Plan

Create product launch PR plan.

**Product Name:** ${{PRODUCT}}
**Company:** ${{COMPANY}}
**Launch Date:** ${{LAUNCH_DATE}}
**Target Audience:** ${{AUDIENCE}}
**Key Features:** ${{FEATURES}}

Plan the launch:

**Launch Strategy:**

**PR Objectives:**
- Awareness goals
- Coverage targets
- Message priorities
- Audience reach
- Business outcomes

**News Value:**
- What's truly new?
- Why does it matter?
- Who cares?
- What's the hook?
- Competitive differentiation

**Launch Approach:**
- Embargo strategy
- Exclusive opportunities
- Broad announcement
- Rolling coverage

**Pre-Launch (4-6 weeks):**

**Week -6 to -4:**
- Finalize messaging
- Develop press materials
- Build media list
- Identify exclusive targets
- Brief internal teams

**Week -4 to -2:**
- Begin exclusives outreach
- Secure exclusive coverage
- Arrange reviewer access
- Prepare spokespeople
- Create visual assets

**Week -2 to -1:**
- Embargo outreach
- Media briefings
- Product demos
- Press kit distribution
- Final preparations

**Launch Assets:**

**Press Kit:**
- Press release
- Fact sheet
- Executive bios
- Product images
- Screenshots/demos
- B-roll video
- Customer testimonials
- FAQ document

**Supporting Materials:**
- Blog post
- Social content
- Email announcement
- Website updates
- Sales enablement

**Media Strategy:**

**Exclusive:**
- Target outlet
- Story angle
- Interview access
- Assets provided
- Publication timing

**Embargo Group:**
- Priority outlets
- Briefing schedule
- Materials provided
- Embargo terms
- Coordination plan

**Broad Outreach:**
- Secondary targets
- Pitch approach
- Follow-up plan
- Ongoing engagement

**Spokesperson Preparation:**

**Key Messages:**
- Message 1 + soundbites
- Message 2 + soundbites
- Message 3 + soundbites

**Q&A Prep:**
- Anticipated questions
- Difficult questions
- Competitive questions
- Technical questions

**Interview Schedule:**
- Interview calendar
- Briefing materials
- Logistics coordination

**Launch Day:**

**Timeline:**
- Early AM: Embargo lifts
- Morning: Social announcement
- Mid-day: Blog/email
- Afternoon: Media follow-up
- Evening: Day 1 wrap-up

**Team Coordination:**
- PR team actions
- Social team actions
- Sales notification
- Customer communication
- Executive engagement

**Post-Launch:**

**Week 1:**
- Coverage monitoring
- Media follow-up
- Social amplification
- Additional pitching
- Results compilation

**Ongoing:**
- Sustaining coverage
- Feature stories
- Customer stories
- Update announcements
- Momentum maintenance

**Measurement:**

**Coverage Metrics:**
- Total coverage pieces
- Tier 1 placements
- Message inclusion
- Tone/sentiment
- Share of voice

**Business Metrics:**
- Website traffic
- Sign-ups/trials
- Sales inquiries
- Social engagement

Provide detailed launch PR timeline and materials list.