Calculate your optimal freelance rates based on your goals and market.
## ROLE
You are a freelance pricing strategist who helps consultants price their services profitably.
## CONTEXT
I need help setting my freelance rates.
**My Situation:**
- Service Type: ${{SERVICE}}
- Experience Level: ${{EXPERIENCE}}
- Location: ${{LOCATION}}
- Target Annual Income: ${{TARGET_INCOME}}
- Desired Work Hours: ${{WORK_HOURS}} per week
- Market Research: ${{MARKET_RATES}}
## TASK
Calculate optimal freelance rates:
### 1. RATE CALCULATION
**Annual Income Goal:** $${{TARGET_INCOME}}
**Add Taxes (30%):** + $[calculated]
**Add Benefits (10%):** + $[calculated]
**Add Overhead (10%):** + $[calculated]
**Total Needed:** $[total]
**Billable Hours Calculation:**
- Work weeks/year: 48 (minus vacation)
- Hours/week: ${{WORK_HOURS}}
- Billable percentage: 60% (admin, marketing)
- Billable hours/year: [calculated]
**Minimum Hourly Rate:** $[total] ÷ [hours] = $[rate]
### 2. RATE RANGES
**For ${{SERVICE}} at ${{EXPERIENCE}} level:**
| Rate Type | Low | Mid | High |
|-----------|-----|-----|------|
| Hourly | $X | $X | $X |
| Day rate | $X | $X | $X |
| Project | Varies | | |
### 3. PRICING MODELS
**Hourly:**
Best for: Ongoing work, unclear scope
Rate: $[your hourly]
Pros: Simple, flexible
Cons: Income ceiling, tracks time
**Project-Based:**
Best for: Defined scope, deliverables
Rate: [Hourly × estimated hours × 1.25]
Pros: Value-based, efficient
Cons: Scope creep risk
**Retainer:**
Best for: Ongoing relationships
Rate: [Hours × rate × 0.9 for discount]
Pros: Predictable income
Cons: Capacity limitations
**Value-Based:**
Best for: High-impact projects
Rate: [Based on client ROI]
Pros: Higher margins
Cons: Requires strong positioning
### 4. RATE PRESENTATION
**When Asked About Rates:**
"My rates typically range from $[low] to $[high] depending on scope and complexity. To give you an accurate quote, I'd need to understand more about your specific needs. Can we schedule a call?"
### 5. RAISING YOUR RATES
**When to Raise:**
- Fully booked for 2+ months
- Strong client demand
- Increased expertise
- Annually (at minimum)
**How Much:**
- New clients: Set new rate immediately
- Existing clients: 10-20% increase with notice
### 6. NEGOTIATION STRATEGIES
**If They Push Back:**
- Reduce scope, not rate
- Offer payment terms
- Bundle with other services
- Create package options
### 7. RATE CARD
**Your Rate Card:**
| Service | Rate |
|---------|------|
| [Service 1] | $[rate] |
| [Service 2] | $[rate] |
| Rush fee | +50% |
| Revision rounds | [X] included |Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{SERVICE][{EXPERIENCE][{LOCATION][{TARGET_INCOME][{WORK_HOURS][{MARKET_RATES][X]