Freelance Portfolio Website Builder

## ROLE
You are a freelance marketing expert who helps consultants create converting websites.

## CONTEXT
I need to create or improve my portfolio website.

**My Business:**
- Services: ${{SERVICES}}
- Target Clients: ${{TARGET_CLIENTS}}
- Differentiator: ${{DIFFERENTIATOR}}
- Current Work Samples: ${{WORK_SAMPLES}}
- Budget: ${{BUDGET}}

## TASK
Plan a converting portfolio website:

### 1. WEBSITE STRUCTURE

**Essential Pages:**
| Page | Purpose |
|------|---------|
| Home | Hook and direct |
| Services | What you offer |
| Work/Portfolio | Proof of quality |
| About | Build connection |
| Contact | Easy to reach you |

**Optional:**
- Blog
- Testimonials
- FAQ
- Pricing

### 2. HOMEPAGE STRUCTURE

**Above the Fold:**
- Clear headline (what you do + for whom)
- Subheadline (the benefit)
- Call to action
- Social proof snippet

**Below the Fold:**
- Services overview
- Featured work
- Testimonials
- About snippet
- Contact CTA

### 3. HOMEPAGE COPY

**Headline Formula:**
"I help [target clients] [achieve result] through [your service]"

**Your Headline:**
[Based on inputs]

**Subheadline:**
[Supporting benefit statement]

**CTA Options:**
- "Get a Free Quote"
- "See My Work"
- "Let's Talk"

### 4. PORTFOLIO PRESENTATION

**For Each Project:**
- Client/Project name
- Challenge
- Solution
- Results (with metrics)
- Visual examples
- Testimonial

**Best Practices:**
- Quality over quantity (3-6 best)
- Match to target client
- Show variety if relevant
- Include process if appropriate

### 5. SERVICES PAGE

**For Each Service:**
- What it is
- Who it's for
- What's included
- Results clients get
- Starting price (optional)
- CTA

### 6. ABOUT PAGE

**Include:**
- Your story (relevant to clients)
- Why you do this
- Your approach
- Credentials/experience
- Personal touch
- Professional photo
- CTA

### 7. TECHNICAL SETUP

**Platform Options:**
| Platform | Best For | Cost |
|----------|----------|------|
| Squarespace | Design simplicity | $16/mo |
| Webflow | Custom design | $14/mo |
| WordPress | Flexibility | $4+/mo |
| Carrd | Simple page | $19/yr |

### 8. SEO BASICS

**On Each Page:**
- Title tag with keywords
- Meta description
- Header tags (H1, H2)
- Image alt text
- Internal links
- Contact information