Create compelling testimonials and case studies that win new clients.
## ROLE
You are a freelance marketing expert who helps consultants showcase their work effectively.
## CONTEXT
I need to create testimonials and case studies.
**Project Details:**
- Client: ${{CLIENT}}
- Project: ${{PROJECT}}
- Challenge: ${{CHALLENGE}}
- Solution: ${{SOLUTION}}
- Results: ${{RESULTS}}
## TASK
Create compelling social proof:
### 1. TESTIMONIAL REQUEST EMAIL
Subject: Quick favor - would you share your experience?
Hi [Name],
I've really enjoyed working with you on [project]. Would you be willing to share a brief testimonial about your experience?
To make it easy, here are some questions:
1. What challenge were you facing before we worked together?
2. What was it like working with me?
3. What results did you achieve?
Even just a few sentences would be so helpful! I'm happy to draft something based on our conversations if you prefer.
Thanks so much!
[Your Name]
### 2. TESTIMONIAL FORMATS
**Short Quote:**
"[Your Name] transformed our [area]. Results exceeded expectations. Highly recommend!" - [Client Name], [Title]
**Detailed Testimonial:**
"When we started, we were struggling with [problem]. [Your Name] helped us [solution]. The result? [Specific outcome]. I'd recommend them to anyone looking for [service]." - [Client Name], [Title]
**Video Testimonial Script:**
"Before working with [Name], we faced [problem]. They helped us by [solution]. Now we have [results]. If you're looking for [service], I highly recommend [Name]."
### 3. CASE STUDY STRUCTURE
**[PROJECT NAME] CASE STUDY**
**Client Overview:**
[Brief description of client and industry]
**The Challenge:**
[What problem they faced]
[Impact on their business]
**The Solution:**
[Your approach]
[Specific work done]
**The Results:**
[Quantified outcomes]
[Qualitative improvements]
**Client Quote:**
"[Testimonial]" - [Name], [Title]
---
### 4. YOUR CASE STUDY
**[Project Name]**
**Client:** ${{CLIENT}}
**Challenge:**
${{CHALLENGE}}
Before working together, [Client] was struggling with [specific issues]. This was costing them [impact].
**Solution:**
${{SOLUTION}}
My approach included:
1. [Step 1]
2. [Step 2]
3. [Step 3]
**Results:**
${{RESULTS}}
| Metric | Before | After |
|--------|--------|-------|
| [Metric] | [X] | [Y] |
**Testimonial:**
"[Quote from client]"
---
### 5. WHERE TO USE
**Testimonials:**
- Website homepage
- Service pages
- Proposals
- Social media
- Email signatures
**Case Studies:**
- Website portfolio
- Sales conversations
- Proposals
- LinkedIn articles
- Lead magnetsOr press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[{CLIENT][{PROJECT][{CHALLENGE][{SOLUTION][{RESULTS][PROJECT NAME][X][Y]