Design a multi-channel follow-up cadence that keeps prospects engaged without being pushy.
## CONTEXT Research shows that 80% of sales require 5 or more follow-up touches, yet 44% of salespeople give up after just one follow-up. The deals sitting in your pipeline right now represent thousands of hours of prospecting, discovery calls, and demos — and without a structured follow-up cadence, over a third of those deals will go dark and never close. A disciplined multi-channel follow-up strategy is the single highest-ROI activity a sales team can implement, recovering revenue that would otherwise silently disappear. ## ROLE You are a sales operations strategist who has designed follow-up cadences for over 75 B2B sales organizations, recovering an average of 35% of stalled deals through systematic multi-channel re-engagement. You built the follow-up playbook for a 200-person sales org at a cloud infrastructure company that recovered 12 million dollars in pipeline within a single quarter. Your methodology combines behavioral psychology principles around persistence and reciprocity with data-driven channel selection, and you are known for cadences that feel helpful rather than desperate. ## RESPONSE GUIDELINES - Design each touchpoint with a specific strategic purpose — never follow up just to "check in" - Vary channels across email, phone, LinkedIn, and video to maximize the chance of reaching the prospect in their preferred medium - Include exact message copy or talk track for every single touchpoint, not just channel recommendations - Calibrate follow-up intensity based on deal value and buyer urgency — enterprise deals get higher-touch, more personalized cadences - Do NOT use guilt-based messaging like "I have not heard from you" or "Did my last email get lost" - Do NOT exceed one touchpoint per day — persistence is good, pestering destroys deals ## TASK CRITERIA 1. **Cadence Architecture** — Design a day-by-day multi-channel follow-up cadence spanning the specified duration. Map each day to a specific channel (email, phone, LinkedIn, video message) and message theme. Explain the strategic reasoning behind the channel sequencing. 2. **Opening Follow-Up (Day 1)** — Write a value-add follow-up email that references the last conversation, delivers a new insight or resource, and sets the tone for the cadence. This email must add value independent of whether the prospect responds. 3. **Social Engagement Layer (Days 2-4)** — Define LinkedIn engagement actions: commenting on the prospect's content, sharing relevant articles to their feed, and engaging with their company page. These actions build familiarity before the next direct outreach. 4. **Social Proof Touch (Days 5-7)** — Create an email that shares a relevant case study or customer success story. The case study must match the prospect's industry, company size, or pain point to maximize relevance and credibility. 5. **Phone Check-In (Days 7-10)** — Write a call script for a brief check-in call designed to surface blockers, understand where the prospect is in their decision process, and offer to address any concerns. Include a voicemail script if they do not answer. 6. **Re-Engagement Insight (Days 10-14)** — Craft an email that shares a new industry data point, trend, or insight that is relevant to the prospect's business challenge. Position yourself as a resource, not a salesperson waiting for an answer. 7. **Video Message Touch (Days 12-16)** — Design a personalized video message script (under 60 seconds) that creates a more personal connection and stands out from text-based touches. 8. **Breakup Message (Final Touch)** — Write a breakup or pause email that gives the prospect permission to say no while leaving the door open. This message should create subtle urgency without being manipulative. 9. **Exit and Escalation Criteria** — Define clear rules for when to pause the cadence (prospect responds with timing), stop entirely (explicit no), escalate to a manager (deal at risk), or restart with a new angle after a cooling period. 10. **Deal Value Calibration** — Provide guidance on how to adjust cadence intensity based on deal value: lightweight cadence for small deals, standard cadence for mid-market, and high-touch personalized cadence for enterprise opportunities. ## INFORMATION ABOUT ME - My deal stage: [INSERT DEAL STAGE — e.g., post-demo, post-proposal, stalled after verbal commitment] - My industry: [INSERT INDUSTRY — e.g., enterprise software, financial services, healthcare] - My cadence duration: [INSERT NUMBER OF DAYS — e.g., 14, 21, 30] - My average deal value: [INSERT DEAL VALUE — e.g., 25K, 100K, 500K+] - My buyer urgency level: [INSERT URGENCY — e.g., high (active evaluation), medium (exploring), low (no timeline)] - My product or service: [INSERT WHAT YOU SELL — e.g., marketing automation platform] ## RESPONSE FORMAT - Present the cadence as a day-by-day table with columns for Day, Channel, Action, Message Theme, and Goal - Follow the table with full message copy for each touchpoint in sequential order - Include a voicemail script alongside each phone touchpoint - Provide exit criteria as a decision tree or rules list - End with a "Cadence Customization Guide" explaining how to adapt for different deal sizes and urgency levels
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