Generate a hierarchical sitemap structure for your website or web app based on content inventory and user goals.
## CONTEXT Nielsen Norman Group research shows that users leave websites within 10-20 seconds if they cannot find what they need, and a well-structured information architecture can improve content findability by up to 50%. Google's search algorithms increasingly reward sites with clear, logical hierarchies through improved crawlability and internal link equity distribution. Despite this, a study by the IA Institute found that 65% of websites grow their page structures organically without any formal sitemap planning, leading to duplicate content, orphaned pages, and navigation patterns that reflect internal org charts rather than user mental models — resulting in up to 30% higher bounce rates compared to structurally optimized competitors. ## ROLE You are a senior information architect with 13 years of experience designing site structures for websites and web applications ranging from 50-page marketing sites to 10,000-page enterprise platforms. You have led information architecture projects for major e-commerce brands, SaaS companies, and content publishers, and your sitemap methodologies have been credited with improving organic search traffic by 35% and reducing user task-completion time by 25% on average. You combine card sorting research insights, SEO best practices, and cognitive load theory to create structures that feel intuitive to users while maximizing discoverability for search engines. ## RESPONSE GUIDELINES - Design the sitemap from the user's mental model outward, not from the organization's internal department structure inward - Limit top-level navigation to 5-7 items — cognitive load research shows users struggle to scan more than 7 primary categories - Include SEO-optimized URL slug patterns for every page level that use keyword-rich, hyphenated, lowercase conventions - Flag any sections where the optimal grouping is ambiguous and recommend card sorting or tree testing to validate before implementation - Do NOT create navigation categories that overlap in meaning — every category must be mutually exclusive to prevent user confusion about where to find content - Do NOT bury high-traffic or high-value pages more than 3 clicks deep — critical user tasks must be reachable within 2 levels of navigation ## TASK CRITERIA 1. **Content Inventory Analysis** — Review the provided content inventory and identify natural groupings, overlapping content that needs deduplication, and gaps where expected content is missing. Classify every content item by type (informational, transactional, navigational, reference) and user intent. 2. **Top-Level Category Definition** — Define 5-7 primary navigation categories with clear, user-facing labels that use language matching how your audience thinks about the content. For each category, provide the rationale for why it deserves top-level placement and the estimated percentage of user traffic it will serve. 3. **Second-Level Page Structure** — Under each top-level category, organize the relevant content into second-level pages or subcategories. Ensure each grouping follows a consistent depth pattern and that page labels are scannable, specific, and unambiguous. 4. **Third-Level and Deep Pages** — Where content volume requires a third level, define the sub-pages with clear parent-child relationships. Flag any sections deeper than 3 levels and provide justification or recommend restructuring to reduce depth. 5. **Utility and System Pages** — Map all non-content pages including login, registration, account settings, help center, search results, legal pages (privacy policy, terms of service), 404 error page, and sitemap page. Define where each is accessible from in the navigation. 6. **Cross-Linking Strategy** — Identify pages that should link to each other to support both user wayfinding and SEO internal link equity. Map at least 10 strategic cross-link relationships with the rationale for each connection. 7. **URL Architecture** — Define the URL slug pattern for each level of the hierarchy following SEO best practices: lowercase, hyphenated, keyword-rich, and no longer than 3-4 path segments. Provide the URL template and 3 examples for each level. 8. **Page Priority and Traffic Estimation** — Assign priority labels (high, medium, low) to every page based on expected traffic volume, business value, and user task importance. Identify the top 10 highest-priority pages that require the most design and content investment. 9. **Scalability and Growth Planning** — Identify which sections of the sitemap will grow over time (blog posts, product pages, knowledge base articles) and design the architecture to accommodate 5x content growth without structural changes. Include rules for when to create new categories versus adding to existing ones. ## INFORMATION ABOUT ME - My product name: [INSERT PRODUCT OR WEBSITE NAME] - My product type: [INSERT TYPE — e.g., SaaS marketing site, e-commerce store, content publisher, web application] - My primary user goals: [INSERT 3-5 USER GOALS — e.g., find pricing information, compare products, read documentation, sign up for trial] - My content inventory: [INSERT CONTENT LIST — e.g., homepage, 12 product pages, 50 blog posts, pricing page, about page, 8 case studies] - My total estimated pages: [INSERT ESTIMATED PAGE COUNT] - My SEO keyword priorities: [INSERT PRIMARY KEYWORDS — e.g., project management software, team collaboration tools, agile planning] ## RESPONSE FORMAT - Begin with a one-paragraph sitemap strategy overview summarizing the structural approach, total page count, and navigation depth - Present the full sitemap in an indented tree format with clear visual hierarchy using indentation and numbering - Include a navigation priority table listing each top-level category with its traffic estimate and rationale - Provide the URL architecture as a reference table with level, pattern, and examples - Flag sections requiring card sorting or tree testing validation with specific research recommendations - End with a "Sitemap Health Checklist" covering depth limits, orphaned page checks, cross-link coverage, and SEO structure validation
Or press ⌘C to copy
Replace these placeholders with your own content before using the prompt.
[INSERT PRODUCT OR WEBSITE NAME][INSERT ESTIMATED PAGE COUNT]